Senior Seo & Ai Search Lead

pstrongPETE TONG DJ ACADEMY /strong /ppstrongSenior SEO AI Search Lead (SEO / GEO / AEO) /strong /ppemRome, Italy (hybrid) or remote EU with regular presence in Rome · Full time · Reports to the Head of Growth · Senior individual contributor: you ARE the SEO function /em /ppbr / /ppstrongAbout Pete Tong DJ Academy /strong /ppPete Tong DJ Academy (PTDJA) is the career platform for the next generation of DJs and producers. Founded with Pete Tong and Carl Cox and a roster of world class artists, we combine structured education, community and real career opportunities in one subscription, serving members in more than 140 countries. We have just raised to scale, and our mission is to empower one million artists. /ppbr / /ppstrongThe role /strong /ppWe are hiring a senior SEO who wants full ownership of an organic engine, end to end and hands on. Today our growth is paid heavy; br / your job is to change that. You will own everything organic: technical SEO, the topic and keyword strategy our content team executes, visibility in AI search (being cited by ChatGPT, Perplexity and Google AI Overviews), YouTube search, and the backlinks and growth loops that compound over time. You work with our content and web teams but you have no SEO team under you: this role is built for an operator who prefers doing to delegating, and whose results show up in the acquisition cost of the whole company. /ppbr / /ppstrongYour north star /strong /ppOrganic's share of new paying members growing every quarter, and PTDJA cited by AI assistants as the reference for learning to DJ and produce. /ppbr / /ppstrongWhat you will own /strong /pullistrongTechnical SEO and site health: /strongarchitecture, indexation, Core Web Vitals, schema and structured data, working with our web team. /lilistrongKeyword and topic cluster strategy, /strongbriefed to and executed with our in house content team (you set the map, they produce). /lilistrongAI search visibility (GEO / AEO): /strongmaking PTDJA the source AI assistants cite for DJ and production questions: entity building, citations, content structured for answer engines. /lilistrongYouTube search: /strongDJ and production tutorials are a YouTube first category; br / you optimize how our video content gets found. /lilistrongBacklinks and digital PR, white hat only: /strongearned links through stories, data, partnerships and directory placements: you build them personally. /lilistrongGrowth loops that earn links and traffic: /strongfree tools, embeddables, referral and partnership mechanics designed with the growth team. /lilistrongInternational and multi language SEO /strongfor our expansion markets (Spanish and Portuguese first). /lilistrongReporting: /strongorganic sessions, organic signups and organic's contribution to blended CPA, in our analytics stack. /li /ulpbr / /ppstrongKey objectives (first 12 months) /strong /ppstrongBuild the engine /strong /ppTechnical foundation fixed and the first topic clusters live and ranking /ppstrongAI search visibility /strong /ppPTDJA cited in AI answers for core DJ and production learning queries /ppstrongLinks that matter /strong /ppA repeatable earned link program running (digital PR, tools, partnerships) /ppstrongOrganic share up /strong /ppA meaningful, measured share of new members arriving through organic /ppbr / /ppstrongRequirements (must have) /strong /pullistrong6+ years in SEO with senior individual ownership: /strongyou personally grew a site's organic traffic and can tell the story with numbers (from X to Y sessions or signups, in what timeframe, and what moved it). /lilistrongConsumer business background: /strongB2C subscription, membership, edtech, online learning, marketplace or content led consumer product. Not primarily B2B SaaS or local SEO. /lilistrongFull stack SEO: /strongboth technical (crawling, indexation, site architecture, schema, Core Web Vitals) and editorial (topic clusters, briefs, on page). Single sided profiles will not enjoy this role. /lilistrongAlready working on AI search: /strongGEO / AEO / LLM visibility with something concrete to show, not just opinions. /lilistrongLink building you executed personally: /strongearned links you can name, through white hat digital PR, content or partnerships. No bought links, no spam networks. /lilistrongAutonomous operator: /strongyou have been the only SEO in a company, or the senior owner without a team, and you liked it. /lilistrongTool fluency: /strongGoogle Search Console, Ahrefs or Semrush, and a modern analytics stack (GA4, Mixpanel or similar). /lilistrongFluent English (working language). /strongRome hybrid, or remote EU with regular presence in Rome. /li /ulpbr / /ppstrongNice to have /strong /pulliYouTube SEO track record (a real differentiator for this role). /liliReferral or affiliate program experience; br / programmatic SEO or free tool pages that earned links. /liliMulti language SEO (Spanish, Portuguese). /liliPassion for music, DJ culture or the creator economy. /liliWorking Italian (or willingness to learn). /li /ulpbr / /ppstrongWhat we offer /strong /pulliFull ownership of the organic engine of a category defining brand in electronic music: from technical to AI search to links, no bureaucracy, no layers. /liliYour results visible in the acquisition economics of the whole company, not buried in a dashboard. /liliCompetitive compensation with a performance bonus tied to clear KPIs. /liliA creative, ambitious team, a world class artist network, and members whose careers you help launch. /li /ulpbr / /ppstrongHow to apply /strong /ppApply through LinkedIn with your CV and a short note. Tell us about one site you grew organically (from X to Y, and what moved it) and one backlink you are proud of having EARNED, not bought. /ppbr / /ppbr / /p