Digital Marketing Specialist

pIn this role you will design and drive digital marketing for online life insurance products, focusing on Term Life (TCM) and direct distribution. You will work within the Direct Protection business to optimize acquisition, retention, and conversion through data-driven campaigns and AI-enabled tooling. You’ll collaborate with agencies, IT, and cross-functional teams to ensure brand consistency and measurable performance. This is an opportunity to shape digital journeys for protection products in an international, inclusive environment. You will report insights to leadership and contribute to market expansion and partner relationships. /pullisalary range 45,000–50,000 gross /liliemployment under National Collective Labor Agreement for Insurance Companies /lilicompany-wide inclusion and equal opportunity policies /liliinternational and cross-functional collaboration /liliopportunity for professional growth and development /liliDesign and run digital campaigns for online life insurance products (TCM) aligned with brand and business goals /liliDevelop and optimize online sales funnels to boost acquisition, retention, and conversions using data insights /liliCoordinate with external agencies and partners to manage social media, PPC, and lead generation /liliProvide cross-functional support to Direct Business operations for alignment across departments /liliMonitor digital KPIs and adjust strategies for ongoing performance improvement /liliMaintain brand and layout consistency across digital touchpoints per group standards and local markets /liliPrepare performance reports with strategic insights for Head of Direct Protection Business and Branch Manager /liliManage relationships with brokers, affinity groups, and business partners to grow opportunities /liliCollaborate with IT to implement website changes and support new digital initiatives /liliBachelor in Marketing /lili5–10 years in digital marketing or digital distribution, ideally in life insurance or financial services /liliProven D2C experience and online funnel management /liliFluent in Italian and English (written and spoken) /liliGenerative AI knowledge a plus /liliProficiency with digital marketing tools and platforms /liliStrong analytical mindset with ability to translate data into action /liliExcellent communication and stakeholder management in international, cross-functional settings /liliProactive, results-oriented problem-solver /liliproactive /lilidigital marketing tools and platforms /lilidata analysis and interpretation /liliGenerative AI knowledge /li /ul #J-18808-Ljbffr