Field Marketing Manager, Italy

ppWe are looking for a commercially driven and strategically minded bB2B Field Marketing Manager /b to take full bownership /b of bmarketing /b activities in bItaly /b. /ppThis is a high-impact role responsible for developing and executing the Italian marketing plan end-to-end, with clear accountability for pipeline generation, revenue contribution, and return on investment. /ppActing as a strategic partner to sales leadership, you will align marketing activities with commercial priorities, influence go-to-market strategy, and deliver measurable business outcomes. You will work cross-functionally with sales teams, distribution partners, and international marketing colleagues to design and execute integrated campaigns, field programmes, and partner marketing initiatives that strengthen brand presence, deepen customer engagement, and drive growth. /ppbKey Responsibilities /b /pullibOwn the Italian marketing strategy and plan: /b Develop and execute the annual marketing plan, aligning activities, budget, and priorities with business objectives and growth targets. /lilibDevelop and optimise the marketing revenue engine: /b Track and measure marketing performance end-to-end, from initial engagement through to pipeline creation and revenue impact. /lilibCustomer engagement lead generation: /b Build strong relationships with customers through direct engagement, driving lead generation and supporting sales growth. /lilibStrengthen brand presence in the Italian market: /b Ensure consistent, high-quality brand execution across all touchpoints, increasing visibility and market relevance. /lilibLead event and industry engagement strategy: /b Evaluate, prioritise, and deliver participation in exhibitions, conferences, and self-organised events aligned with strategic objectives. /lilibManage and influence partner marketing activities: /b Work closely with key distribution partners to elevate local marketing standards, align on joint initiatives, and drive consistent brand representation and demand generation. /lilibMedia and industry relations: /b Develop and grow press engagement opportunities and maintain relationships with local institutions, associations, and industry organisations. /lilibContent localisation: /b Adapt marketing assets to suit the Italian market and ensure digital channels remain up to date with relevant local content and news. /lilibContent creation: /b Create selected local marketing content to complement global campaigns and initiatives. /lilibData coordination: /b Support segmentation projects and manage local data utilisation to target the right audiences effectively. /lilibCollaboration: /b Work closely with local sales teams and international marketing stakeholders to align activities and maximise results. /lilibBudget management: /b Control marketing spend, prioritise investments, and make data-driven decisions to maximise ROI. /li /ulpbKey Skills /b /pulliStrong commercial mindset with the ability to link marketing activities directly to revenue outcomes. /liliProven ability to operate as a strategic partner to sales and influence senior stakeholders. /liliExpertise in developing and executing integrated B2B marketing plans in complex environments. /liliStrong understanding of local marketing strategies and event planning. /liliProficiency with CRM and marketing automation platforms. /liliExcellent organisational and project management skills. /liliStrong interpersonal and communication skills. /liliCustomer-focused mindset with a proactive and results-driven approach. /liliAbility to manage multiple priorities and deliver effective marketing programmes. /liliCollaborative team player who can work effectively across departments and functions. /liliCultural awareness and experience working with geographically dispersed teams. /liliStrong attention to detail and ability to manage multiple projects simultaneously. /li /ulpbQualifications Experience /b /pulliBachelor's or Master's degree in Marketing or a related field. /liliMarketing or event management certifications are advantageous. /liliMinimum 6 years of experience in B2B marketing, demand generation, or a similar role. /liliExperience working with distribution partners and managing partner relationships. /liliExperience organising and delivering customer-facing events. /liliExcellent written and spoken Italian, with a high level of English proficiency. /liliFamiliarity with the construction industry is preferred. /liliStrong working knowledge of CRM and marketing automation platforms (e.g. Salesforce, Pardot). /liliFlexibility to travel regularly within Italy and occasionally across Europe. /li /ul /p #J-18808-Ljbffr