Strategic Marketing AI Adoption Lead

Barilla Group in Parma is seeking a Marketing AI Adoption Senior Manager to lead analytics and the AI transformation of Marketing, from content creation to AI governance. The role owns the AI roadmap, creates a delivery plan, and collaborates across Marketing, Digital, Data/Tech, Legal and agencies to drive practical outcomes at pace.

You will build AI fluency in Marketing, manage cross-functional stakeholders, and ensure responsible AI adoption with clear workflows, KPIs, and regulatory