Data-Driven Activation Specialist

The Data-Driven Activation Specialist is part of the EE CRM, Digital & Data-Driven Marketing Department within the Regional Marketing, Performance & Events Business Unit. The primary responsibility of this role is to support Brands and Markets in implementing data-driven customer activation journeys aimed at maximizing customer loyalty and retention, as well as boosting lead generation and funnel conversions.Responsibilities

• Define and drive the overall activations use cases, ensuring alignment with business goals and customer-centric principles
• Drive the Omnichannel Activations framework , integrating product launches, tactical campaigns, onboarding, ownership, and anti-attrition programs
• Collaborate with brands and markets to design and optimize omnichannel campaigns to drive business value
• Execute management initiatives to transition from tactical to always-on, hyper-personalized activations
• Oversee governance, agency management, and ensure best practices in campaign execution
• Drive innovation such as launching new activation channels, tools and usage of AI, Gen AI or AI agents in process workflows
• Drive the Prospecting and Loyalty journey and define use cases from design to go-live and optimization
• Define framework to measure the Omnichannel activation

Role highlights

• You are the spider in the web working with cross functional departments & markets like: IT, data, brand marketing, sales, and customer experience teams
• You convince stakeholders with data insights and strong communication skills
• Possibility to travel in Europe to visit markets & brands
• Drive change management within the European Stellantis organization
• Be pathfinder on data driven marketing, organization change management, drive new business use cases
• Map and optimize end-to-end customer journeys, ensuring personalized and consistent experiences across all channels.
• Ensure all omnichannel activations comply with data privacy regulations and internal governance standards
• Leverage CDP, AI, and GenAI-enabled workflows to industrialize campaign execution, segmentation, and personalization at scale.

KPIs

• Revenue / incremental value generated by omnichannel activations
• Campaign conversion rates (contribution to FCOs)
• CDP adoption & activation rate across markets and brands
• Customer engagement, relevancy and retention metrics

Key Competencies and Soft Skills

• 5 to 8 years of professional experience
• Strong analytical and problem-solving skills
• Strong execution mindset with attention to detail and ability to manage multiple campaigns in parallel
• Excellent communication and collaboration abilities
• Change leadership and stakeholder management
• Agility and adaptability in a fast-evolving environment
• Able to communicate in professional English language verbal and written

At Stellantis, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability. Diverse teams will allow us to better meet the evolving needs of our customers and care for our future.

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