Digital Marketing Specialist

As the largest provider of health care products and services to office‑based dental and medical practitioners, Henry Schein Inc. offers a role for a Digital Paid Media Specialist to optimise paid campaigns across multiple platforms for the EMEA region. The position is flexible across several European countries, including Spain, Italy, Germany, France, Belgium, the Netherlands, Poland, and Czech Republic. Responsibilities

• Setup, manage and optimise paid campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads and other PPC platforms such as Programmatic and LinkedIn.
• Conduct daily performance monitoring of EMEA PPC campaigns with necessary optimisations on bid strategy, keyword & search term review, ad copy and asset testing, goal and objective, targeting, etc.
• Drive EMEA Shopping Campaigns: manage existing campaigns, perform optimisations, analysis, opportunities & trends, and drive Shopping expansion in existing and new markets, including feed health checks and CSS unlock opportunities.
• Perform regular account audits in EMEA accounts to identify areas for performance improvement.
• Analyse campaign data to extract insights, trends, and actionable recommendations for the region.
• Create copies and assets for the PPC campaigns in any language needed, supporting AI tools.
• Collaborate with the Analytics team to ensure performance tracking of PPC campaigns.
• Report regularly on key performance metrics such as CPC, CTR, ROAS, CPA, conversion rate and learning outcomes, with a focus on scaling best practices.
• Support the integration of automation tools and AI‑driven optimisation techniques.
• Contribute to SEO and website performance discussions where PPC overlaps with broader digital strategy.
• Assist in the creation of HubSpot landing pages for PPC campaigns, including SEO best practices, A/B testing and measurement.

• Minimum 3+ years of hands‑on experience managing PPC campaigns, preferably in an international or EMEA context.
• Typically a Bachelor’s Degree or global equivalent in Digital Marketing or a related discipline.
• Proven proficiency in Google Ads, Meta Ads, Microsoft (Bing) Ads.
• Excellent understanding of PPC campaigns (types, channels, structures, strategies).
• Experience with Google Analytics, Google Tag Manager, and tracking setup for conversions and audiences.
• Excellent analytical skills for data analysis and reporting.
• Experience working with large‑scale budgets and multi‑country campaigns.
• Experience with landing page creation in HubSpot or a similar platform.
• Proficiency in ad copy and asset creation for PPC campaigns.
• Knowledge of other digital channels such as SEO, Social, Programmatic, and Email.
• Google Ads Certification is preferred.
• Strong English communication skills – written and spoken fluency required; other European languages are a plus.
• Agency experience is an advantage (not required).

If you're ready to make an impact within our EMEA team and unleash your business skills, join Henry Schein. Apply now and be part of our team.