TRADE MARKETING MANAGER
Wyser S.r.l. A Socio Unico
Per nostro cliente, azienda multinazionale operante nel settore FMCG siamo alla ricerca di un:
TRADE MARKETING MANAGER
La figura, riportando direttamente al Sales Director, avrà la responsabilità di sviluppare e implementare le strategie di trade marketing sul canale GDO, Discount e Drugstore, con l’obiettivo di massimizzare la visibilità, la rotazione e la profittabilità dei brand nel punto vendita.
Principali responsabilità
- Definire e implementare la strategia di trade marketing per canale (GDO, Discount, Drugstore, E-commerce)
- Sviluppare piani promozionali in collaborazione con Marketing e Sales
- Gestire attività di lancio prodotto, materiali POP e iniziative in-store
- Analizzare performance di vendita, ROI delle promozioni e dati di mercato (sell-in / sell-out)
- Collaborare con la forza vendita per garantire una corretta esecuzione delle iniziative sul territorio
- Gestire il budget trade e monitorarne l’efficacia
- Gestire il team di riferimento
Requisiti richiesti
- Conoscenza fluente della lingua inglese.
- Laurea in Economia, Marketing o discipline affini
- Esperienza di almeno 4–6 anni in ruoli di Trade Marketing nel settore FMCG
- Conoscenza approfondita delle dinamiche di GDO e canali distributivi
- Forte capacità analitica e utilizzo avanzato di Excel; gradita la conoscenza di Nielsen / IRI
- Orientamento al risultato, proattività e problem solving
Sede dell’azienda: Milano
L’offerta si intende rivolta a candidati ambosessi, nel rispetto del D.Lgs. n. 198/2006 e ss.mm.ii. e dei Decreti Legislativi n. 215 e n. 216 del 2003 sulle parità di trattamento.
I candidati sono invitati a leggere l’informativa privacy ai sensi degli artt. 13 e 14 del Reg. EU 679/2016 al seguente indirizzo: (Aut. Min. del 15/04/2014 Prot. N: 39/4903)
#J-18808-LjbffrOfferta di lavoro pubblicata 2 giorni fa
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