OWN RETAIL COACH ASSOCIATE

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!  

Learn more: jti.com

Own Retail Coach Associate

The Own Retail Coach Associate drives continuous improvement and execution excellence across Own Retail touchpoints, including Flagship Stores, shop-in-shop locations and Pop-Ups. Acting as a bridge between retail strategy and field execution, the role provides hands-on coaching and training, identifies capability gaps and turns them into concrete development actions to support a consistent, engaging and high-quality consumer experience and improve overall performance.

Position:

As the Own Retail Coach Associate, you will:

• Provide on-the-job coaching across Flagship Stores, shop-in-shop locations and Pop-Ups, strengthening staff capabilities and confidence.
• Design and deliver training programs covering product knowledge, consumer engagement, brand standards, execution guidelines and key behaviours expected across Own Retail activities.
• Lead and coordinate key onboarding initiatives, supporting consistent execution and adoption of new processes, tools, product narratives and activation standards.
• Lead rollout activities to support rapid integration, operational readiness and effective preparation of Own Retail processes.
• Conduct coaching sessions and field observations to reinforce capabilities, identify improvement opportunities and support consistent execution across retail touchpoints.
• Facilitate role-play exercises to strengthen consumer interaction skills and embed brand and engagement standards.
• Analyse data to identify execution gaps, translate them into targeted improvement actions and check ongoing impact.
• Gather field insights and best practices to drive continuous improvement and retail excellence.
• Collaborate with Brand, Digital and Consumer Journey teams to align training content, consumer engagement standards, rollout execution and adoption of key Own Retail initiatives.

Requirements:

• University degree in Business Economics, Human Resources or a related field.
• Minimum 3–4 years of experience in retail, field coaching, training, consumer-facing environments or field forces.
• Experience in training delivery, onboarding coordination, field coaching, role-play facilitation and cross-functional collaboration.
• Excellent communication, coaching and interpersonal skills.
• Strong ability to observe, listen and translate insights into practical actions.
• Consumer-centric mindset with a strong focus on execution quality and continuous improvement.
• Hands-on and proactive approach, with comfort spending time in the field.
• Ability to work across different retail formats, teams and environments.
• Strong collaboration skills and ability to connect strategic priorities with day-to-day execution.

What to expect:

A hands-on field-based role focused on coaching, training, onboarding and rollout execution across Own Retail formats. You will work with retail teams and collaborate with Brand, Digital and Consumer Journey colleagues to strengthen capabilities, improve execution quality and support a consistent consumer experience.

For the position you are currently applying for, the established hiring range is:
Annual Base Salary: Eur 33,500 – 44,450 per annum
Please note that the final offer is determined by objective criteria, including your specific professional experience, technical expertise and the complexity of the responsibilities associated with the role level.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.