Retail Specialist - Consumer Electronics (Mobile/Smartphone)

Company Introduction:

A proposito di realme realme è un marchio tecnologico fondato ufficialmente il 4 maggio 2018 da Sky Li. L'aspirazione di realme è quella di fornire prodotti con un'esperienza completa e superiore per i giovani, e realme si impegna a diventare un marchio tecnologico di tendenza.

Grazie alle competenze nelle tecnologie all'avanguardia degli smartphone e dell'IoT, realme offre ai consumatori prodotti con tecnologie, caratteristiche ed esperienze di tendenza che vengono applicate per la prima volta nel segmento di prezzo. All’inizio del 2020, realme ha annunciato la sua duplice strategia “Smartphone + AIoT”. Nel giugno del 2020, gli utenti globali di smartphone di realme hanno raggiunto i 35 milioni e il volume delle vendite di prodotti audio AIoT ha superato il record di 1 milione. Secondo le statistiche delle spedizioni globali di smartphone di Counterpoint nel primo trimestre del 2020, il marchio emergente di smartphone realme è ancora al 7° posto con un tasso di crescita anno su anno del 157%, che si colloca anche al primo posto a livello mondiale. Essendo il marchio di smartphone in più rapida crescita al mondo, realme si colloca saldamente tra i marchi di smartphone tradizionali.

Location

Milan/Rome/Alternative, Italy

Department

Retail Operations / Sales

Job Purpose

We are seeking a dynamic and result-oriented Retail Manager with 5+ years of experience in the consumer electronics or mobile/smartphone sector in Italy. In this role, you will be the core driving force behind our offline retail presence, focusing heavily on promoter/field force management, store operations optimization, and strategic vendor relationship management. You will play a pivotal role in leading successful new product launches (NPI) and translating brand strategy into retail excellence across the Italy market.

Key Responsibilities

1. Field Force & Promoter Management:

• Team Leadership: Recruit, train, motivate, and supervise a team of retail promoters, store managers, and field supervisors across designated regions.
• Performance Tracking: Set clear sales KPIs for the field force, monitor daily/weekly sell-out performance, and implement coaching programs to improve conversion rates.
• Roster & ROI Optimization: Optimize promoter scheduling (turni) to align with peak traffic hours and maximize ROI per head in key accounts (e.g., MediaWorld, Unieuro, Operator stores).

2. Store Operations & Execution:

• Retail Excellence: Conduct regular store audits to ensure perfect execution of Visual -Merchandising (VM) standards, POSM (Point of Sale Materials) placement, and live demo unit functionality.
• Stock Management: Collaborate with the supply chain team to monitor inventory levels at the store level, preventing out-of-stock situations on hero models.
• Key Account Relationship: Build and maintain strong local relationships with store directors and floor managers of major electronics consumer chains and telco channels (TIM, Vodafone, WindTre).

3. New Product Introduction (NPI) Execution:

• Launch Go-to-Market: Lead the retail execution of new smartphone and ecosystem product launches. Ensure cross-functional readiness (promoter training, launch zones, window displays).
• Campaign Evaluation: Monitor early sell-out trends during launch phases and quickly pivot retail tactics based on consumer feedback and competitor moves.

4. Vendor & Partner Management:

• Agency Supervision: Manage external retail agencies (e.g., promoter agencies, merchandising vendors), ensuring high-quality output, service level agreements (SLAs), and budget compliance.
• Cost Negotiation: Source and negotiate contracts with local suppliers for furniture production, printing materials, and retail event setups.

Job Requirements

Industry Passion: Strong enthusiasm for technology and the consumer electronics industry.

Language & Market Knowledge: Native or fluent Italian speaker with in-depth knowledge of Italian consumer behavior, retail culture, and regional market nuances. Fluent in English, both written and spoken, with the ability to communicate effectively in a corporate environment and prepare business reports.

Skills & Competencies: Strong analytical mindset with advanced Excel skills and proven ability to track and analyze sell-out data. Excellent negotiation and communication skills, combined with high emotional intelligence and strong stakeholder management capabilities.

Mobility: Willingness to travel frequently across Italy for store visits, retail audits, and market activities. A valid driving license is required.

What We Offer

• Compensation: Competitive base salary aligned with the Italy market standards for senior retail profiles + an attractive performance-based variable bonus (MBO).
• Tools: Company car, laptop, and smartphone for business use.
• Career Growth: Exposure to international strategic leadership with clear pathways to senior retail operations or sales management roles.