Senior Growth Marketing Lead

pbPETE TONG DJ ACADEMY /b /ppbHead of Growth /b /ppRome, Italy · Full time · On site / hybrid · Reports to the Chief Marketing Officer · Leads the acquisition organization (paid, funnel/CRO, CRM, SEO and content report into this role) /ppbr/ppbAbout Pete Tong DJ Academy /b /ppPete Tong DJ Academy (PTDJA) is the career platform for the next generation of DJs and producers. Founded with Pete Tong and Carl Cox and a roster of world class artists, we combine structured education, community and real career opportunities in one subscription, serving members in more than 140 countries. We have just raised to scale, and our mission is to empower one million artists. /ppbr/ppbThe role /b /ppWe are hiring a Head of Growth to own how the world discovers PTDJA and to run the entire acquisition machine, hands on: paid media across multiple countries, the conversion funnel from click to paid member, trial nurture, and the experimentation engine that improves all of it every week. You will lower our cost per acquisition while growing paying members month after month, and you will build and lead the acquisition organization. SEO, content and organic report into you through dedicated leads; the funnel is yours personally. You report directly to the CEO. /ppbr/ppbYour north star /b /ppBlended CPA down, paying members and ARR up every month, with a diversified, defensible acquisition mix that does not depend on a single channel. /ppbr/ppbWhat you will own /b /pullibPaid acquisition, multi country: /bMeta, Google and TikTok across Europe, the US and Latin America, with full budget ownership and CPA and payback accountability. /lilibThe conversion funnel, end to end: /bwebsite and landing pages, a structured A/B testing program, trial funnel and trial to paid optimization, checkout friction. /lilibTop of funnel CRM: /blead capture, trial nurture flows and marketing automation that convert trials into paying members. /lilibGrowth strategy and experimentation: /bthe hypothesis backlog, a weekly test and learn cadence, and growth initiatives across the whole journey from click to paid. /lilibOrganic acquisition, through your leads: /bSEO/AEO and the content machine report into this role via dedicated specialists you will manage and help hire. /lilibThe growth budget and the CAC and LTV targets, /bwith weekly cohort reporting and full accountability for spend efficiency. /lilibBuilding and leading the acquisition team: /bpaid, funnel/CRO, CRM, SEO and content, most of whom you will hire. /li /ulpbr/ppbKey objectives (first 12 months) /b /ppbLower CPA /b /ppReduce blended cost per acquisition and reduce reliance on paid social /ppbFix the funnel /b /ppLift trial to paid conversion with a measurable, always on testing program /ppbExpand the multi country matrix /b /ppScale paid and funnels across priority international markets /ppbBuild the team /b /ppRecruit and lead a high performing acquisition organization /ppbr/ppbRequirements (must have) /b /pullib8+ years in growth, performance or acquisition marketing, /bwith at least 3 years leading a growth function and a team of 4+. /lilibConsumer subscription experience with revenue accountability: /byou have owned MRR/ARR targets, trial funnels, cohort and LTV math. Not primarily B2B, enterprise or pure ecommerce. /lilibYou have already done the scale up: /byou personally lived the growth from roughly €1M to €10M+ ARR (or equivalent) in a senior growth seat at a consumer company. /lilibHands on paid across Meta, Google and ideally TikTok, /bin multiple countries and languages, having personally owned significant monthly budgets. You can still open the ad account and run it. /lilibCRO and funnel craft: /blanding pages, A/B tests with real methodology, and trial to paid improvements you can state with numbers (from X% to Y%). /lilibCRM and marketing automation /bfor trial nurture and conversion (any major platform). /lilibA track record of measurable results: /byou can show how you moved CPA, conversion or ARR, with numbers and your specific role. /lilibFluent English (working language). /bBased in Rome or willing to relocate; able to work on site / hybrid. /li /ulpbr/ppbNice to have /b /pulliEducation, online learning or edtech subscription background; or music, audio and creator economy. /liliMulti language growth into Latin America or Iberia. /liliScale up environments from Seed to Series B, comfortable being both strategic and hands on. /liliEvidence of creative and brand taste alongside funnel discipline: your ads would not embarrass a culture driven brand. /liliFree trial and freemium funnels across web and app; AI driven marketing. /liliWorking Italian (or willingness to learn). /li /ulpbr/ppbWhat we offer /b /pulliA rare chance to build the acquisition machine of a category defining brand in electronic music, reporting to the C-level. /liliReal ownership: the acquisition org, the budget and the number are yours. /liliCompetitive compensation with a performance bonus tied to clear KPIs, and upside for the right person. /liliA creative, ambitious team, a world class artist network, and members whose careers you help launch. /li /ulpbr/ppbHow to apply /b /ppApply through LinkedIn with your CV and a short note. Tell us about one subscription funnel you scaled: the CPA and the trial to paid numbers before and after, and what you changed. /p