Senior Product Marketing

Overview

As a Senior Marketing professional, you will drive growth for the Digital Solutions portfolio within the Publishing – Product & Marketing Division. You'll influence strategy, innovate with cross-functional teams, and own product-line performance to accelerate impact for Professionals, Enterprises, and the Public Sector. You'll work closely with Product, Sales, Innovation, and international teams to shape market-relevant solutions in a rapidly evolving digital ecosystem. This role offers ownership, meaningful projects, and visibility across the business.

Retribuzione / Benefits

• Hybrid work model
• Meal vouchers
• Health insurance
• Training platforms (LinkedIn Learning, GoFluent)
• Certification opportunities
• Work from Anywhere up to 20 days/year in the EU

Responsabilità

• Perform in-depth market analyses to identify trends, needs, and competitive dynamics for a differentiated offer
• Coordinate national and international teams to contribute to product development and value-rich solutions
• Define clear value propositions and craft compelling storytelling
• Set sales budgets and commercial targets by product and channel
• Design and execute omnichannel marketing plans with emphasis on digital channels
• Manage campaigns and create high-performing content across formats (blogs, case studies, social media, newsletters, webinars, events)
• Coordinate creative, media, and digital agencies for campaigns and materials
• Monitor business KPIs and campaign performance metrics
• Support training programs for sales channels and commercial teams

Requisiti fondamentali

• Degree in Economics
• At least 5 years of experience in Product or Marketing Management in multinational environments
• Strong strategic and operational marketing expertise
• Entrepreneurial mindset with ownership
• Proven project-management skills for cross-functional coordination
• Solid up-to-date knowledge of digital marketing
• Excellent analytical, planning, multitasking, and problem-solving abilities
• Strong communication, teamwork, and storytelling skills
• Hands-on experience with CRM systems, marketing-automation tools (e.g., Eloqua), and AI-based marketing tools
• Willingness to travel internationally for workshops and meetings
• Fluency in English (C1)
• Advanced proficiency with Microsoft Office suite
• Strategic thinking
• Proactivity
• Ownership
• Digital marketing
• CRM systems
• Marketing automation (Eloqua)