SR. BRAND MANAGER RAFFO

ph3SR. BRAND MANAGER RAFFO – Birra Peroni /h3 pJoin to apply for the bSR. BRAND MANAGER RAFFO /b role at bBirra Peroni /b. /p h3What will you do? /h3 pWe are looking for someone to take on the role of bSenior Brand Manager /b for Raffo. You will be part of the bMarketing Team /b with the aim to define strategy, lead 360° campaigns, drive consumer engagement, and accelerate growth to strengthen Raffo’s ranking as #3 in the Birra Peroni portfolio. You report to the Head of Local and International Premium Brands and coach one Junior Brand Manager within a dynamic, cross‑functional environment. /p h3The environment you will find /h3 pWe are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform. /p h3Responsibilities /h3 ul liDevelop and execute a long‑term brand strategy and positioning framework that delivers sustainable share growth; /li liLead the 360° marketing plan: ATL, BTL, digital, social media, influencer partnerships, events, PR, and sponsorships; /li liDrive new product development: from ideation and concept testing to launch and post‑launch evaluation; /li liMonitor brand performance through KPIs (market share, brand health, ROI, engagement metrics) and recommend corrective actions; /li liPartner with Trade Marketing to craft shopper programs and in‑store experiences for On‑Trade and Off‑Trade; /li liManage the brand PL: budget allocation, forecasting, and tracking to meet financial targets; /li liSteer agency partners (creative, media, digital) and manage contracts to ensure on‑brief, on‑time, on‑budget delivery; /li liLead, mentor, and develop the Junior Brand Manager: goal setting, coaching, performance reviews, and career development. /li /ul h3Qualifications /h3 ul liYou have a Master’s Degree in Economics, Business Management, Marketing or Communications. Master in Business Administration Marketing is preferred; /li liYou have at least 6 years of experience in Marketing in Fast Moving Consumer Goods (FMCG) companies, preferably in beverage; /li liYou have strong analytical and numerical skills: comfortable with data analysis, forecasting, and business case; /li liYou have excellent interpersonal and relationship‑building skills to influence cross‑functional teams and external partners; /li liYou have proven track record in brand strategy, portfolio architecture, and PL management; /li liYou have good people management skills and excellent project management capabilities, with experience managing multiple strategic initiatives; /li liYou have creative mindset with a flair for developing original, impactful campaigns; /li liYou are fluent in spoken and written Italian and English. /li /ul h3In return we offer /h3 ul liPermanent contract; /li liFlexible way of working (option to work up to 11 days remotely, without set days); /li liCool new offices; /li liThe opportunity to contribute to impactful projects; /li liA dynamic work experience in an international context and the chance to learn. /li /ul h3Location /h3 pOur Roma Headquarter! /p h3Next steps /h3 ul liOur Talent Acquisition Team will assess your application and if you have what we’re looking for, you'll be contacted for an initial phone screen; /li liIf we like what we hear, you’ll be invited to an interview with a member of the Talent Acquisition team and your future Manager! /li /ul h3Seniority level /h3 pMid‑Senior level /p h3Employment type /h3 pFull‑time /p h3Job function /h3 pMarketing /p h3Industries /h3 pManufacturing and Food and Beverage Manufacturing /p pReferrals increase your chances of interviewing at Birra Peroni by 2x. /p /p #J-18808-Ljbffr