Brand Coordinator - New Brand Launch

ppThe Brand Coordinator supports the development and execution of brand strategies to strengthen market presence, ensure brand consistency, and drive sales performance. This role works closely with internal departments, dealerships, and external partners to coordinate brand communications and marketing campaigns aligned with corporate objectives. /ph3Key Responsibilities /h3ulliServe as the key liaison between headquarters and local teams, ensuring clear alignment on brand strategy, priorities, and execution. /liliLocalize global brand strategies, campaigns, and messaging to effectively resonate with the local market while preserving brand identity. /liliCollaborate cross-functionally with marketing teams (digital, media, PR, etc.) to deliver cohesive, integrated brand campaigns. /liliEnsure all localized assets and communications strictly adhere to global brand guidelines while meeting local and compliance requirements. /liliArranging and coordinating with internal and external stakeholders for product launches. /liliMonitor market trends, competitor activities, and customer insights to provide actionable recommendations for brand optimization. /liliShare local market insights and performance updates to support global decision‑making. /li /ulh3Qualifications /h3ulliBachelor’s degree in Marketing, Communications, or related field /lili7+ years of experience in brand coordination or marketing functions in automotive industry, preferably in OEM /liliStrong organizational and project management skills /liliExcellent communication and interpersonal abilities /liliProficiency in Microsoft Office and marketing tools; familiarity with digital marketing platforms is a plus /liliFluent in English and Italian both spoken and written /liliAbility to work in a fast‑paced, cross‑functional environment /liliStrong attention to detail and brand awareness /li /ul /p #J-18808-Ljbffr