Trade Marketing Manager

ppPlanet Farms Infrastructure is a leading DevCo (Developer Operator) in Controlled Environment Agriculture (CEA) infrastructure. Driven by a mission centered on operational excellence for industrial assets and strategic expansion across B2B and B2C channels, we are redefining the global food supply chain. /p pFounded in Milan in 2018, we have solidified our leadership in Europe through a strategic joint venture with Swiss Life Asset Management, accelerating the deployment of our operating model across the EMEA region. /p pToday, Planet Farmers thrive within a rapidly growing ecosystem, operating state-of-the-art facilities—such as our advanced production plant in Cirimido (Como)and delivering flagship products to the market, including our signature salad and pesto lines. Our commercial hub in London (UK) plays a pivotal role in expanding into new international markets. /p pbThis position is basedon Planet Farms Italia, the company operating in leading market commercialization, product delivery, and local operations. /b /p pJoin us to drive the next generation of operations and commercial strategy in sustainable food infrastructure. /p h3Position Overview /h3 ul libJob Title: /b Trade Marketing Manager /li libReporting to: /b Chief Commercial Officer /li libPerimeter: /b Italy, UK, and Export Markets /li /ul h3Role Purpose /h3 pThe Trade Marketing Manager owns the trade marketing agenda across all channels and markets, serving as the strategic connector between Sales and Brand/Marketing. This role is responsible for building promotional plans, measuring promotional ROI, and transforming sell-out and category data into compelling commercial arguments for retail partners. /p h3Key Responsibilities /h3 ul libTrade Marketing Promotional Planning: /b Build, maintain, and execute annual trade marketing plans and promotional calendars by country, channel, and customer, aligned with brand strategies and sales targets. /li libPromotional ROI Budgeting: /b Design promotions as ROI-driven investments. Pre/post-evaluate mechanics and track customer trade spending to avoid margin leakage. /li libSell-Out Category Data Analytics: /b Manage sell-out data engines (NielsenIQ, Circana, retailer portals) to identify market opportunities across assortment, distribution, and shelf placement. /li libCommercial Support JBPs: /b Develop selling stories, category arguments, and line review materials to support Country Sales Managers and Key Account Managers in negotiations. /li libIn-Store Execution: /b Define POS materials, secondary placements, and shopper activations, briefing external agencies and ensuring high-quality execution. /li libCross-Functional Alignment: /b Act as the interface between Sales, Marketing, Product, and SOP to ensure demand forecasts align with promotional commitments. /li /ul h3Candidate Profile Requirements /h3 h3Competency / Skill /h3 ul liPromotional planning, mechanics design and ROI measurement /li liSell-out and panel data analysis (NielsenIQ, Circana, retailer portals) /li liCommercial synthesis and storytelling (turning data into retailer executive arguments) /li liCategory management fundamentals (assortment, planogram logic, shelf space optimisation) /li liTrade spend budget management and customer PL literacy /li liIn-store activation, POS development and agency briefing /li liMulti-country coordination and adaptation of central plans to local retail dynamics /li liRevenue management (price architecture, elasticity and net revenue realization) /li liSOP literacy and demand review contribution in short-shelf-life supply chain /li liExperience International Background: Minimum 5 years of experience in Trade Marketing within FMCG, gained in a structured commercial organization and a genuinely international context (with at least one market beyond the home country inside or adjacent to your perimeter, and routine exposure to English-speaking colleagues, partners, or customers). /li liCategory Expertise: Strong preference for experience in fresh and short-shelf-life categories (e.g., fresh produce/IV gamma, dairy, deli, chilled ready meals). The key transferable asset is the ability to operate effectively with short lead times, promotional volatility, and non-recoverable stock. /li liTechnical Data Tools: Solid grounding in Modern Trade dynamics and panel data (NielsenIQ, Circana, retailer portals). Advanced knowledge of Excel and BI tools; familiarity with AI-assisted analytics is a plus. /li liSoft Skills: Strong analytical capabilities paired with executive synthesis skills ("data into action"), business acumen, and strong cross-functional communication skills. /li liLanguages: Fluent English and Italian (C1 level required) due to daily international stakeholder management. /li liEducation: Degree in Economics, Business Management, Marketing, or a comparable quantitative discipline. /li liBase Salary: €40,000 – €45,000 Gross Annual Salary (commensurate with candidate seniority and experience). /li liVariable Compensation: Annual MBO / Performance Bonus scheme aligned with commercial targets and promotional ROI milestones. /li liContract Benefits: National Collective Bargaining Agreement (Agricultural Sector / Impiegati Agricoli –ID A021), Company Car (work private use), Supplementary Health Insurance, and corporate benefits package. /li /ul pPlanet Farms provides equal employment opportunities to all employees and applicants, celebrating diversity and fostering an inclusive workplace environment. /p /p #J-18808-Ljbffr