Head of Growth

Founded in Italy, Lux Entertainment is a global leader in immersive, large-scale cultural experiences, dedicated to creating innovative exhibitions that blend art, technology, and audience interaction.

Through its flagship property, Balloon Museum, the company has redefined experiential entertainment by transforming contemporary inflatable art into dynamic, multisensory environments that engage audiences of all ages.

With a growing presence across North America and Europe, Lux Entertainment combines this world- class creative development with data-driven touring and marketing strategies to deliver high-impact, commercially successful exhibitions that attract broad, diverse audiences and provide a unique experience to all our guests.

Location: Roma, Italy HQ

Reports to: CEO, Lux Entertainment Americas and CEO Lux Entertainment Italy

We are seeking a Head of Marketing and Growth

Role Summary

We are seeking a Head of Marketing and Growth to build and lead the revenue engine for Balloon Museum and the other IP across North America and Europe. This role owns ticket sales performance end-to-end, including paid media, pricing strategy, conversion optimization, and local demand generation. This is not a traditional marketing role. You will operate more like a GM of revenue, with full accountability for growth across multiple cities.

Key Responsibilities

Revenue Ownership

• Own total ticket revenue performance across all North American exhibitions
• Develop and manage revenue forecasts by city, week, and session
• Allocate marketing budget dynamically to maximize returnBuild and lead a high-performance marketing team (5-person initial pod)
• Define channel strategy across paid media, partnerships, PR, and lifecycle
• Establish a culture of rapid testing and iteration

Performance & Optimization

• Drive CAC, ROAS, and conversion rate improvements
• Oversee pricing and yield strategies
• Implement weekly performance reviews and optimization cycles

Cross-Functional Leadership

• Work closely with operations, ticketing, and global HQ (Rome)
• Ensure North American strategy is locally relevant and commercially optimized

Candidate Profile

• 5-8 years in growth, performance marketing
• Experience in D2C, marketplaces, ticketing, or high-volume consumer businesses
• Proven ownership of revenue targets ($10M+ scale preferred)
• Strong analytical mindset with bias for action
• Experience building and leading lean, high-performing teams

Experience in entertainment, live events, ticketing platforms, or high-volume transactional industries (such as travel or hospitality) is a strong plus.