Assistant Brand and Retail Activation TLP and Home Italy (m/f/d)

Assistant Brand and Retail Activation TLP and Home Italy (m/f/d)

Italy / Vicenza

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your seat to fill:

• In the regional marketing team you are the product expert and brand ambassador in the product categories of Strollers, Home and Carriers in terms of product and market know-how
• Plan effectively visits to retailers’ stores in your area, considering business opportunities and product launches, aligned with Sales and Marketing team goals.
• Position based in Vicenza, in CYBEX Italian office. 70% of time travel to visit customers from North to South Italy, 30% of time work from the office in Vicenza
• During customers visits deliver structured product, sales, and technical training to retail teams, improving staff knowledge, confidence, and conversion rates on sales
• Preparation of marketing material for the sales force/retailers to secure product knowledge
• Plan and implement strong retail activations for your assigned product category. Pro-actively drive sell-out growth through structured in-store activations, events and technical selling support. Maintain a strong retail presence in key stores, including availability for 2 Saturdays per month, to support sales and customer experience (working Saturday recovered with an additional day off the week after)
• Be the main point of reference for retailer social media activities: organize, plan, record, and personally feature in social media content for retailers. Ensure that content is published according to schedule and that retailers consistently execute social media plans for your product category.
• Represent the brand at trade fairs, retail and pr events, and activation initiatives, strengthening external partnerships and brand visibility.
• Execute our POS excellence strategy and e-retail guidelines, ensuring strong brand presence in both physical stores and online platforms.

Your stroll to CYBEX: 

• Relevant professional experience in field sales, retail or category roles, preferably within premium or consumer goods.
• Experience in marketing or social media will be considered a plus.
• Willingness to travel 70% of the time and work 2 Saturdays per month.
• Curious and dynamic team player – Enjoys being on the move: visiting stores, talking to staff, observing, learning, and supporting retailers. Eager to learn the product, understand its differentiators and add value.
• Results oriented and proactive – Mindset: “How can I help this store sell better?”
• While not a sales role, understands that the work directly drives sell out and brand awareness. Continuously monitors, observes and proposes improvements.
• Creative yet hands on – Skilled in creating high quality visual content (photos, videos, reels), while also being practical with in store execution such as setting up corners and window displays when needed.
• Empathetic and diplomatic – Builds strong relationships with retailers, maintains a positive and respectful approach, plans effectively, follows up reliably and consistently focuses on boosting sell out and supporting store performance.
• Confident in product demonstrations and on camera presence – Comfortable engaging with in store teams and equally confident being the main on camera person featured in social media content recorded for retailers’ channels.
• Organized but flexible – Plans field days effectively and provides clear recaps and follow ups. Thrives in a fast moving environment where schedules shift, priorities change and last minute requests arise. Remains adaptable, solution oriented and able to reorganize quickly without losing focus or positivity.
• Professional proficiency in Italian and English (spoken and written).

CYBEX operates globally and has employees from copious nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. You’ll have the chance to develop your personal profile in an international environment. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. At CYBEX, we place great importance on our values: Imagination, Belief, Passion, Strength, Respect, and Love. These values shape our company culture and drive us to develop innovative solutions and achieve exceptional results.