Digital Marketing Manager (m/f/d)

ph3BLUSERENA HOTELS RESORTS – ABOUT US /h3pOur story began with a seaside hotel. Since then, our group has grown into an international organization. Today, we welcome our guests in 13 four- and five-star hotels and resorts, modern conference centers, and the prestigious Ethra Thalasso SPA. Our hotels are located in Sardinia, Puglia, Sicily, Calabria, and Abruzzo, overlooking stunning beaches, as well as in Piedmont, in the Vialattea ski area. We offer approximately 4,200 rooms and, during peak seasons, employ around 2,500 people. We aim to provide our guests with moments they will remember forever. We listen to their wishes to create the holiday they dream of. We care for and respect the territories that host us, their environment, and their development. Thanks to all this, and to our daily commitment, we are able to offer unforgettable experiences with all the passion and care of authentic Italian hospitality. /ph3POSITION OVERVIEW /h3pAre you a senior digital marketing professional with a strong commercial mindset and the analytical skills to turn data into business decisions? Bluserena is looking for a Digital Marketing Manager to accelerate digital growth, strengthen commercial performance and shape high-impact business and marketing initiatives across the Group. Reporting to the Director of Marketing Communication, you will play a key role in defining digital marketing priorities and translating customer, market and performance insights into strategies that drive acquisition, conversion, direct revenue, retention and loyalty. This role is designed for someone who combines strategic thinking with hands‑on execution, challenges assumptions through data and works closely with commercial teams to identify opportunities, set priorities and deliver measurable growth. /ph3LOCATION /h3pThe position is open at our Headquarters in Pescara (Abruzzo), with the possibility of remote working according to company policy. /ph3KEY RESPONSIBILITIES /h3ulliContribute to shaping and execute the Group’s Digital Marketing Growth strategy, aligning marketing priorities with commercial, revenue and brand objectives /liliUse customer, market and performance data to identify business opportunities and support strategic and commercial decisions /liliDevelop growth initiatives across customer segments, channels and touchpoints, building clear business cases and measurable targets /liliLead the digital customer journey across acquisition, conversion, engagement, retention and loyalty /liliPlan and optimize full-funnel performance marketing across SEO, SEM, Paid Social, Display, Metasearch, E‑mail Marketing and Affiliate channels /liliDrive direct revenue, ROAS, conversion and ROI through continuous testing, analysis and budget optimization /liliManage and drive the evolution of the website, booking engine, UX and CRO to improve customer experience and commercial performance /liliDevelop CRM and loyalty initiatives through segmentation, personalization, customer profiling and marketing automation /liliPartner with Revenue Management, Sales, Brand and Operations to turn commercial priorities into integrated marketing actions /liliBuild dashboards, forecasts and performance reviews, translating complex data to clear recommendations for senior stakeholders /liliManage budgets and external media, digital, CRM and technology partners, ensuring accountability and quality of execution /liliPromote a test‑and‑learn culture, digital innovation and continuous improvement across digital marketing activities and cross‑functional initiatives /li /ulh3REQUIREMENTS QUALIFICATIONS /h3ulliAt least 8 years of experience in Digital Marketing, Performance Marketing or comparable roles /liliProven experience leading digital marketing strategies, teams, agencies and cross‑functional initiatives /liliStrong commercial mindset, with a track record of connecting marketing actions to revenue, conversion, profitability and business growth /liliExcellent analytical skills and the ability to turn data, customer insights and market trends into strategic choices and actionable plans /liliAdvanced knowledge of Performance Marketing, CRM, Marketing Automation and Digital Analytics /liliSolid expertise in customer journeys, CRO, UX and digital conversion optimization /liliExperience managing budgets, forecasts, external partners and performance against business targets /liliStrategic thinking, intellectual curiosity, problem‑solving skills and a strong bias for action /liliExcellent communication, influencing and stakeholder management skills /liliAbility to thrive in a dynamic, fast‑growing and challenging environment /liliExperience in hospitality, travel, leisure or other consumer‑driven industries is considered a plus /liliFluent in Italian and English /li /ulh3Salary /h3pSalary Range in line with the pay transparency principles set out in EU Directive 2023/970: CCNL: Tourism – Federalberghi; Level: 1st Level – QB; RAL: €40.000 – €50.000 The final salary placement within this range will be determined based on an objective assessment of the candidate’s skills, previous experience, and professional qualifications demonstrated throughout the selection process. We do not request or use information regarding candidates’ salary history. /ph3Equal Opportunity and Diversity /h3pThis position is open to candidates of all genders, ages, physical abilities, sexual orientations, political opinions, religious beliefs, ethnic origins, and nationalities, in full compliance with applicable equal opportunity and anti‑discrimination legislation. /ppBy submitting your application, you declare that you have read the information available on /p /p #J-18808-Ljbffr