Sub Regional Marketing & Communications Manager

Position Overview

The Sub-Regional Marketing & Communications Manager is responsible for positioning the WSP brand across the sub-region in line with WSP’s global brand strategy and desired brand positioning, while supporting the transformation of Marketing & Communications into a key driver of business growth. This role coordinates and represents Marketing & Communications activities across Italy, Spain, Hungary, Turkey, and Greece (added through the Ricardo integration) and serves as the Marketing & Communications representative on the Italian Management Team. The purpose of this role is to support WSP’s growth ambitions across the sub-region by strengthening the company’s reputation as a visible, trusted, and leading brand in the markets where we operate.

• Ensure that global brand and marketing strategies are effectively adapted, relevant, and impactful within the sub-region, aligning marketing initiatives with business priorities and growth objectives.
• Act as a regional champion, leading the integration and delivery of regional campaigns, identifying opportunities to amplify strategic initiatives, and driving alignment with WSP’s Global Strategic Action Plan and regional growth ambitions.
• Serve as a strategic advisor to business leaders, country managers, and commercial teams, helping to strengthen WSP’s market presence, enhance reputation, and enable business growth across key sectors.
• Manage strong stakeholder engagement and influence within a highly matrixed and international environment.

Your new role, what's involved?

• Execute sub-regional brand positioning and awareness strategies, establishing WSP as a leading brand, technical reference and trusted advisor in the region.
• Partner with business leaders to connect marketing with commercial outcomes, driving opportunity generation, key account development, and participation in strategic bids.
• Collaborate on the design of go-to-market strategies by sector, prioritizing markets with the highest growth potential.
• Collaborate in the Account-Based Marketing (ABM) programs targeting strategic accounts.
• Lead high-impact campaigns and strategic events, translating global initiatives into locally relevant activations.
• Collaborate closely with global and regional teams to ensure alignment, coherence, and excellence in execution.
• Work closely with the sub-regional Marketing Manager to ensure strong sub-regional marketing and communications support, in alignment with the regional growth agenda.
• Plan resource requests from global service teams to ensure adequate and timely support for regional and sub-regional initiatives.

What if it was you?

• Professional with at least 10 years of B2B marketing experience, ideally within engineering, architecture, consulting, or professional services.
• Bachelor’s degree in business or marketing is strongly preferred.
• Proven experience in brand positioning, commercial growth, and strategic marketing within global and matrix organizations.
• Deep understanding of the complex B2B sales cycle, including public sector procurement.
• Experience in integrated campaigns, strategic events and sponsorships, and Account-Based Marketing (ABM).
• Proven experience in developing and executing marketing strategies in a matrixed, multicultural, multilingual, and multi-country context.
• Strong understanding of the market landscape, client needs, and growth drivers.
• Strong ability to influence and work collaboratively across multiple stakeholders as well as global, regional, and corporate services teams to deliver best-in-class marketing initiatives and ensure seamless integration across functions.
• Excellent analytical, communication, and leadership skills.
• Fluency in English is required.

What you'll like about us:

• A working environment inspired by diversity, driven by inclusion.
• Our flexible working policy – we recognise the importance of work-life balance and encourage you to find yours.
• WSP is about making the world around us a better place, including the environment, transport infrastructure, buildings and land use.
• Excellent career prospects. We’re growing fast, and every day we strive to outdo ourselves. We are open to your ideas and want to try new things. We have a supportive environment that invests in your development and training.
• WSP is about embracing a culture of collaboration with colleagues who stand out for their skills. Come and discover our fantastic team!