Technical and Marketing advisor_ Italy

Role Profile

The Technical Marketing Advisor is responsible for supporting the commercial development and strategic positioning of Rainbow’s product portfolio in the Italian market through technical expertise, market intelligence and marketing activities.

The role acts as a key interface between European Technical and Portfolio Management, Sales Teams, Distribution Channels and External Stakeholders, ensuring the effective execution of technical and marketing strategies aligned with company objectives.

The Technical Marketing Advisor contributes to the growth of the business by strengthening customer relationships, improving market positioning, supporting product value communication and generating actionable market insights

Job Description

Location: Milan

Key Responsibilities

Technical & Product Positioning

• Collaborate closely with European Technical and Portfolio Managers to define and implement technical and marketing positioning strategies for products and crop segments.
• Support the adaptation of European technical strategies to the Italian market dynamics and crop needs.
• Develop technical value propositions and product positioning versus competitors.
• Provide technical support to the commercial organization and distribution network.

Technical Meetings & Customer Engagement

• Plan, organize and manage technical meetings with:
• Key Customers
• Distribution partners
• Stakeholders
• Rainbow sales network
• Deliver technical presentations, training sessions and product updates.
• Support customer development activities through technical consultancy and market expertise.
• Strengthen long-term relationships with strategic partners and key decision makers.

Marketing Campaign Management

• Plan and coordinate national marketing campaigns across the Italian distribution channel.
• Draft and manage the Annual National Campaign Plan.
• Coordinate both direct and indirect marketing activities.
• Contribute to the preparation and development of:
• Product catalogues
• Technical brochures
• Campaign materials
• Commercial support tools
• Monitor and measure campaign effectiveness and return on investment.

Stakeholder Management

• Identify and manage relationships with technical and institutional stakeholders.
• Build strong connections with:
• Official bodies
• Technical organizations
• Agronomic influencers
• Key customer technical structures
• Represent the company during technical events, field activities and industry meetings.

Market Intelligence & Competitive Analysis

Competitor Analysis

• Monitor competitors’ product portfolios and field marketing activities.
• Analyze competitive positioning, pricing strategies and market approaches.
• Provide periodic competitive intelligence reports to management and sales teams.

Market & Crop Analysis

• Analyze market trends, crop evolution and consumption data.
• Provide periodic reporting on:
• Market trends
• Crop trends
• Business opportunities
• Risks and market developments
• Support strategic decision-making through data-driven insights.

Required Qualifications

• Degree in Agriculture, Agronomy, Crop Protection or related scientific field.
• Strong knowledge of crop protection products and Italian agricultural market.
• Experience in technical marketing, agronomy or product management within the agrochemical/agriscience industry.
• Good understanding of Italian distribution channels and farming dynamics.
• Fluent Italian and good English communication skills.
• Strong analytical and presentation skills.
• Availability to travel across Italy.

Preferred Skills

• Strategic thinking and business orientation.
• Strong communication and influencing capabilities.
• Ability to work cross-functionally in an international environment.
• High level of autonomy and organizational skills.
• Experience with market data analysis tools (e.g. GRIF or equivalent market panels).
• Customer-oriented mindset with strong relationship management capabilities.

If you are interested in this role, please send your CV in English language.

Please note that we will contact only the selected candidates.