International Retention Manager (DTC)

ppAt Natulim, we improve classic cleaning products. We create waste-free products that are practical to use and made with ingredients that are good for both your skin and the planet. /ppOur flagship product is a laundry detergent in the form of biodegradable strips that dissolve in the washing machine. /ppWe are looking for a passionate and responsible professional with an entrepreneurial spirit, a strong ability to learn quickly, and a willingness to develop new skills. /ppYou will be responsible for maximizing bcustomer retention, LTV, and repeat purchases across Natulim’s European international markets /b through advanced bEmail Marketing strategies /b, using data, automation, and continuous testing to directly drive revenue. /ph3Responsibilities /h3ulliDesign, execute, and optimize email retention strategies. /liliManage the campaign calendar. /liliBuild and improve automated flows: welcome, post-purchase, repeat purchase, winback, churn prevention, cross-sell, and upsell. /liliSegment audiences based on purchase behavior, engagement, lifecycle, and RFM. /liliAnalyze key metrics: Open Rate, CTR, Conversion Rate, Revenue per Email, LTV, and Retention Rate. /liliRun A/B tests on copy, subject lines, creatives, timing, and segmentation. /liliWork closely with e-commerce, paid media, CX, and product teams to ensure a consistent omnichannel customer experience. /liliMaintain list health, including deliverability, spam, opt-ins, and sunsetting. /liliIdentify continuous improvement opportunities based on data and DTC benchmarks. /li /ulh3Requirements /h3ullib3+ years of experience in Email Marketing /b, focused on e-commerce / DTC. /liliHands-on experience with platforms such as bKlaviyo /b. /liliStrong data-driven and revenue-focused mindset. /liliHighly hands-on, proactive, and solution-oriented. /liliSolid knowledge of DTC funnels, lifecycle marketing, and customer retention. /liliAbility to work across multiple brands or accounts, ideally within an agency or brand group. /liliIntermediate/advanced copywriting skills focused on conversion. /liliExperience collaborating with creative and design teams. /liliIntermediate/advanced English (desirable, but not mandatory). /li /ulh3What we offer /h3ullibAccess to and training in AI tools /b, working with cutting-edge technology such as Claude. /lilibPermanent contract /b, job stability, and real opportunities for career growth. /lilibFull-time Monday-to-Friday schedule /b, with flexible start and finish times. /lilibInternal and external training /b to support your continuous learning. /lilibFlexible compensation package /b tailored to your needs, including health insurance, meal vouchers, transportation, and childcare benefits. /lilibUp to 50% discount on Natulim products. /b /lilibSchool adaptation days /b to support employees with children under 3 when needed. /lilibA young, dynamic team with a great working environment /b, where people and ideas matter. /li /ulpIf you are passionate about be-commerce and advertising /b, this is a unique opportunity to make an impact and be part of a project driven by strong values. /ppWe are a company where every team member is an bAll Star in their role /b. /p /p #J-18808-Ljbffr