Marketing Automation & Content Specialist

ph3Marketing Automation Content Specialist /h3pJoin to apply for the bMarketing Automation Content Specialist /b role at bABB /b. At ABB, we help industries outrun – leaner and cleaner. Here, progress is an expectation – for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world. /ppThis position reports to: Marketing Manager. /ph3Role Description /h3pThe Marketing Automation Content Specialist in the bElectrification Services Division /bwill play a critical role in executing global multi-channel marketing campaigns using tools such as Pardot, Salesforce, Adobe, and ON24. This position is responsible for building and managing email workflows, landing pages, forms, and digital assets while ensuring governance and alignment across platforms. You will work closely with the analytics lead to ensure proper campaign structure, tagging, naming conventions, and processes that enable consistent and actionable reporting. The role also includes collaborating with other stakeholders to create and localize high‑performing digital assets such as emails, ebooks, brochures, and webinars. This is a highly collaborative, hands‑on role suited for a pre‑senior profile with at least 7 years of experience in B2B marketing automation and content execution. /ph3Location /h3pPoland, Czechia, Italy, Spain, France, Turkey, United Kingdom, Canada and Mexico. /ph3Primary Role Responsibilities /h3ulliBuild and execute global and local integrated marketing campaigns using Pardot and Adobe, aligned with business objectives and local market needs. /liliDesign and deploy global and local campaign assets: emails, landing pages, forms, and engagement programs (nurturing flows, webinar journeys, lead scoring logic). /liliMaintain campaign and asset governance: ensure naming conventions, templates, tagging, and user journeys are compliant with standards and analytics requirements. /liliCollaborate closely with the analytics lead to ensure tracking and reporting capabilities are correctly enabled (UTMs, scoring rules, campaign logic, etc.). /liliSupport the creation and deployment of high‑quality campaign content: whitepapers, ebooks, webinars, brochures. /liliSupport country marketers and product teams with enablement and guidance on how to use and adapt global campaign assets and tools. /liliEnsure contact database segmentation, list hygiene, and alignment with privacy regulations. Partner with Salesforce, IT, and Digital Marketing teams to ensure seamless integration between platforms. /liliSupport the operationalization of new marketing automation features and platform improvements across regions. /liliProvide internal training or onboarding on Pardot and SFDC best practices, if needed. /li /ulh3Education / Experience Preferred /h3ulliMinimum of 5 years of hands‑on experience in B2B marketing automation and digital content delivery. /liliExperience working in a multi‑country, matrix organization or global B2B company. /liliSuccessful completion of a Bachelor’s degree in Marketing, Communications, Business, or related field. /liliProven experience in multi‑touch campaign orchestration, lead nurturing, scoring, and managing webinars and gated assets. /liliExperience collaborating with content producers, designers, and external agencies. /li /ulh3Skills Competencies /h3ulliHigh proficiency in Pardot, Salesforce, and Adobe Experience Manager (AEM). /liliStrong knowledge of ON24 or similar webinar platforms. /liliSolid understanding of lead funnel logic, B2B customer journeys, and lead scoring frameworks. /liliSkilled in designing and optimizing email flows, forms, landing pages, and nurturing tracks. /liliComfortable working with HTML/CSS to troubleshoot or customize assets. /liliAbility to coordinate across teams and regions, supporting both global and local needs. /liliExcellent communication, project management, and stakeholder coordination skills. /liliHighly organized, detail‑oriented, and deadline‑driven. /liliCollaborative and proactive mindset, with the ability to educate and enable others. /liliDesirable: Experience with Photoshop or basic design tools for minor visual adaptations. /liliFluency in English is required. Additional languages are a plus. /li /ulh3Main Performance Indicators /h3ulliCampaign readiness and execution quality (e.g. asset accuracy, flow logic). /liliEnablement of effective analytics through proper campaign structure and tagging. /liliEngagement and conversion metrics (form fills, downloads, registrations). /liliSupport and adoption by regional/local marketing teams. /liliEfficiency and reuse of global assets across campaigns. /liliContent delivery timeliness and quality. /li /ulpWe value people from different backgrounds. Could this be your story? Apply today or visit to read more about us and learn about the impact of our solutions across the globe. /p /p #J-18808-Ljbffr