CRM & Membership Director - LE GRAAL

ph3About the Club /h3 pLocated in the heart of Rome, the upcoming 5-star private members club aims to redefine the meaning of luxury and exclusivity. Designed for a sophisticated and discerning clientele, the club will offer exceptional experiences, personalized services, and a refined setting for cultural enrichment and social engagement. /p h3About the Club /h3 pLocated in the heart of Rome, the upcoming 5-star private members club aims to redefine the meaning of luxury and exclusivity. Designed for a sophisticated and discerning clientele, the club will offer exceptional experiences, personalized services, and a refined setting for cultural enrichment and social engagement. /p h3Position Overview /h3 pWe are seeking an experienced and visionary bCRM Membership Director /b to lead the development and management of our exclusive membership program. This strategic role will shape the club’s member community, drive acquisition and retention, and ensure an exceptional experience that reflects our commitment to excellence. /p h3Responsabilità /h3 h3Membership Strategy Development /h3 ul liDefine and implement the overall CRM and Membership strategy, in line with Le Graal’s vision, positioning and business objectives. /li liIdentify and develop opportunities to attract a highly qualified clientele aligned with the Club’s values. /li liDefine and optimise the different Membership levels, access criteria and dedicated benefits. /li liEnsure a virtuous balance between Membership growth, community quality and the preservation of the Club’s exclusivity. /li liEnhance the Le Graal brand and other hotel assets by proactively creating connections across the Group’s client base, fostering synergies, experiences and sales opportunities for Community members. /li /ul h3Acquisition, Relationship Management Retention /h3 ul liLead strategies and activities aimed at acquiring new members, developing a qualified network of prospects and referrals. /li liBuild and maintain strong, personal and long-term relationships with members and prospective members. /li liDevelop a deep understanding of clients’ needs, expectations and preferences, translating these insights into engagement and retention opportunities. /li liMonitor member satisfaction and develop initiatives aimed at strengthening the sense of belonging to the community. /li /ul h3Leadership Team Development /h3 ul liBuild, coordinate and motivate a high-performing CRM Membership team. /li liDefine standards, processes and individual and team objectives. /li liEnsure continuous training and professional development. /li liFoster a culture focused on excellence, discretion, relationship management and personalised service. /li /ul h3Member Experience /h3 ul liOversee the entire member journey, from initial interest and selection process through onboarding and ongoing engagement with the Club. /li liEnsure a seamless, personalised and flawless onboarding experience, consistent with Le Graal’s luxury positioning. /li liCollaborate with Operations, Events, FB, Marketing and other departments to develop exclusive and memorable experiences. /li liContribute to building a dynamic, international and culturally stimulating community. /li /ul h3Marketing, Networking Brand Representation /h3 ul liCollaborate with the Marketing team to define Membership-focused strategies and campaigns. /li liDevelop networking opportunities and strategic partnerships with individuals, brands, companies and key players across the worlds of luxury, art, culture, fashion, entrepreneurship and entertainment. /li liRepresent Le Graal at events, private gatherings and networking activities. /li liAct as an ambassador for Le Graal and the Club, contributing to the growth of its awareness and reputation among highly qualified target audiences. /li /ul h3Data, CRM Performance Management /h3 ul liLeverage CRM systems to monitor prospects, conversion rates, retention, engagement and Membership behaviours. /li liAnalyse key KPIs and trends across the Membership base. /li liPrepare regular reports for Management, providing analysis, insights and strategic recommendations. /liliLeverage data and qualitative insights to identify new opportunities for growth and to enhance the overall member experience. /li /ul h3Profilo /h3 ul liBachelor’s degree in Economics, Marketing, Hospitality Management or a related field; a Master’s degree is considered a plus. /li li10 years of experience in Membership, Client Relations, Business Development or managing HNW/UHNW (High Net Worth/Ultra High Net Worth) clientele, preferably gained within the luxury hospitality or private members’ club sector. /li liProven experience in developing and implementing Membership and client acquisition strategies. /li liExcellent leadership, people management and team development skills. /li liStrong ability to build and manage high-level personal relationships. /li liExcellent communication, interpersonal and networking skills. /li liEntrepreneurial, strategic and results-oriented mindset. /li liExcellent knowledge of CRM systems and analytics and reporting tools. /li liIn-depth understanding of the luxury industry and of the expectations of High-Net-Worth and Ultra-High-Net-Worth clientele. /li liFluency in Italian and English; proficiency in additional international languages will be considered a plus. /li /ul h3Compensation Package /h3 ul liGross Annual Salary (RAL): €90,000–€100,000 /li liVariable Bonus: 20% of the gross annual salary /li liCollective Bargaining Agreement (CCNL) /li liExecutive or Senior Management level under the Italian Tourism Industry Collective Agreement (CCNL Turismo) /li liRemote Working /li /ul h3Remote Working /h3 ul liRemote working is not available for this position. /li /ul h3Benefits /h3 ul liSupplementary private health insurance, according to the assigned employment level. /li liHousing allowance for candidates who are not resident in Rome. /li /ul p«I candidati, nel rispetto del D.lgs. 198/2006, D.lgs. 215/2003 e D.lgs. 216/2003, sono invitati a leggere l’informativa sulla privacy consultabile sotto il form di richiesta dati della pagina di candidatura (Regolamento UE n. 2016/679). L’offerta è rivolta a candidati di entrambi i sessi, nel rispetto del D.lgs. 198/2006 e della normativa vigente in materia di pari opportunità. L’azienda promuove un ambiente di lavoro inclusivo e garantisce pari opportunità a tutte le persone, indipendentemente da genere, età, origine, orientamento sessuale o disabilità. » /p /p #J-18808-Ljbffr