Digital Communication Professional

ppAt Siemens, we enable sustainable progress through technology, connecting the real and digital worlds to improve how we live, work, and move. /p pWe put our people first - creating a diverse, global environment where you can grow, take ownership, and make a real impact from day one. /p pHere, your ideas turn into innovative solutions that transform industries, infrastructure, mobility, and everyday life. /p h3Your role: /h3 pAs bDigital Communication Professional /b, you will join the bMarketing and Communications team /b and play a key role in strengthening Siemens Italy’s digital presence across web, social media and internal digital channels. /p pYour mission will be to ensure that Siemens Italy’s digital ecosystem is bconsistent, data-driven, compliant and aligned with global Siemens standards /b, while supporting business priorities and amplifying the brand’s visibility across relevant external and internal touchpoints. /p pThis is an individual contributor role with high exposure to local stakeholders, Business Units, external agencies and Siemens global headquarters. You will act as a strategic and operational point of reference for digital communication activities in Italy, managing multiple workstreams in a complex, international and matrixed environment. /p h3You’llmake an impact by: /h3 h3Website Digital Ecosystem Governance /h3 ul liManaging the full web publishing lifecycle for Siemens Italy, including page creation, updates, optimization and quality control through CMS platforms. /li liEnsuring brand consistency, content quality, and SEO effectiveness across Siemens Italy’s web presence. /li liGoverning the Digital Asset Management (DAM) tool and supporting proper asset organization, usage and cataloguing. /li liMonitoring website analytics and translating performance insights into concrete optimization actions. /li /ul h3Social Media, Editorial Planning Paid Advertising /h3 ul liManaging Siemens Italy’s social media presence, editorial calendar and content publishing across organic and paid channels, in line with global guidelines. /li liCoordinating paid media campaigns, employee advocacy activities and B2B influencer initiatives to strengthen brand visibility and thought leadership. /li liWorking with media partners, agencies and internal stakeholders to define campaign strategies, target audiences and performance KPIs. /li liMonitoring results through analytics tools and dashboards, translating insights into optimization actions. /li /ul h3Intranet Governance Internal Communications /h3 ul liGoverning the SharePoint-based Siemens Italy Intranet (SINET) site collection, including defining permission levels and access rights. /li liMaintaining and updating Corporate Communications content on the intranet. /li liSupporting internal digital communication initiatives on Viva Engage, ensuring consistency between internal and external messaging where relevant. /li /ul h3Agency Management Cross-Functional Collaboration /h3 ul liManaging and coordinating external agencies and partners, including paid media, creatives, video production, social media and influencer-related suppliers. /li liActing as the interface between Siemens Italy, Siemens global and the Business on digital communication priorities, campaign roadmaps and content strategies. /li liDriving continuous improvement through KPI dashboards, data analysis and actionable performance insights. /li liManaging multiple priorities, stakeholders and deadlines with a structured, proactive and collaborative approach. /li /ul h3What makes you a great match: /h3 h3Core Requirements /h3 ul liDegree in Communications, Marketing, Digital Media, Corporate Communications or a related field; equivalent professional experience will also be considered. /li li6+ years of hands‑on experience in digital communications, digital marketing or integrated marketing communications, preferably in a B2B, technology, industrial or global corporate environment. /li liProven experience managing corporate websites and CMS platforms; knowledge of Contentful is a strong advantage. /li liStrong understanding of digital ecosystem governance, including web publishing workflows, content quality and brand consistency. /li liSolid knowledge of SEO principles, including on‑page optimization, content optimization, technical basics and performance measurement. /li liExperience managing corporate social media channels and integrated editorial calendars; Sprinklr is a strong advantage. /li liExperience with paid media campaigns, including audience definition, campaign monitoring and KPI reporting. /li liFamiliarity with analytics and reporting tools such as Adobe Analytics, Sprinklr, Semrush, Google Search Console, Power BI or equivalent dashboards. /li liStrong project management and organizational skills, with the ability to coordinate multiple stakeholders, priorities and agencies. /li liExcellent written and verbal communication skills in both Italian and English; daily use of both languages is required. /li liAbility to work effectively in a complex, international and matrixed organization /li /ul h3Preferred Requirements /h3 ul liExperience in a global corporate environment with HQ-country reporting dynamics. /li liKnowledge of Digital Asset Management (DAM) tools and asset cataloguing processes. /li liFamiliarity with SharePoint and intranet governance. /li liExperience with employee advocacy platforms (e.g. Amplify or equivalent). /li liStrong understanding of GDPR requirements within a marketing and communications context. /li liPortfolio of successful multi-channel digital campaigns with measurable results. /li liBasic knowledge of HTML/CSS for minor web page editing. /li /ul h3What you’ll benefit from: /h3 pAt Siemens, we foster a results-driven and trust‑based environment, offering a flexible hybrid working model that supports both performance and work‑life balance. /p pYou’ll have access to a comprehensive wellbeing ecosystem, including dedicated parenthood support, health reimbursement programs, and psychological support services. /p pOur welfare offering is designed to enhance overall quality of life, while continuous learning opportunities enable your ongoing personal and professional growth. /p pThe pay range for this position is €44.000-€60.000 annually. The actual offer will be determined within this range, based on the candidate’s experience, knowledge, skills, and qualifications. /p pWe celebrate the uniqueness of every individual and the value that diverse perspectives bring. We are committed to fostering an inclusive and respectful workplace where everyone has equal opportunities to grow and succeed. /p pAt Siemens, we are an equal opportunity employer, hiring based on skills, experience, and potential, and creating an environment where everyone can thrive. /p pWe encourage you to share your preferred working conditions: while this role is typically full‑time, flexible arrangements can be discussed. /p pOur recruiting team looks forward to getting to know you! /p /p #J-18808-Ljbffr