Senior Marketing Lead / Specialized Surgical - Indirect (Me & Ica) Markets

ppIn this role, you will lead marketing and market development for Specialized Surgical therapies across ME ICA regions, focusing on Hernia, Wound Management, and TruClear. You will partner with sales, upstream marketing, and clinical teams to drive adoption, awareness, and patient access, leveraging data-driven insights and digital tools. You’ll shape regional growth strategies, educate stakeholders, and manage campaigns and events to expand market presence. This is a strategic, cross-functional role that blends analytics, education, and execution to improve patient outcomes. /pulliflexible benefits package /liliLead marketing and market development for Hernia, Wound Management, and TruClear therapies across the specified regions /liliDrive therapy adoption and awareness through customer education, clinical engagement, and value-based messaging /liliCollaborate with sales, upstream marketing, distributors, clinical, and market access teams to implement regional growth strategies /liliDevelop stakeholder engagement plans aligned with business priorities /liliAnalyze market trends, customer insights, and competition to inform strategy /liliCoordinate with regional stakeholders on campaigns, plans, and market expansion /liliSupport congresses, workshops, and therapy training initiatives /liliIdentify barriers to adoption and propose actions to improve market access and growth /liliApply Lean and process optimization to streamline workflows across indirect regions /liliDrive data-driven marketing via commercial dashboards to track adoption, penetration, and ROI /liliUtilize data analytics, digital tools, and AI-driven insights to optimize segmentation, forecast trends, and ROI /liliExplore digital platforms and automated marketing to scale education and communications /liliBachelor’s degree in Business Administration, Marketing, Life Sciences, Engineering, or related field /lili10+ years of sales and marketing experience in healthcare or medical devices /liliCross-functional collaboration experience with commercial, marketing, clinical, and market access teams /liliStrong communication, presentation, and project management skills /liliStrong analytical mindset with ability to translate data into actionable strategies /liliStrong communication /liliCross-functional collaboration /liliAnalytical mindset /liliMarket analytics /liliData-driven marketing and dashboards /liliAI-driven insights in marketing /li /ulpSenior Marketing Lead / Specialized Surgical - Indirect (ME ICA) markets macerata, marche, it /p /p #J-18808-Ljbffr