Senior Brand Partnership Manager (Italy, Beauty Category)

About the Company

Yibi Hantang is a premier integrated luxury service provider in China, specializing in high-end supply chain management and omnichannel retail excellence. We serve as a strategic extension for global luxury icons, navigating the complexities of the Chinese market through our sophisticated operations on Tmall, JD, and Douyin. With exclusive access to high-net-worth individuals via 200+ private banking sectors, Yibi Hantang empowers Italian Maisons to capture incremental growth in the Home Fragrance & Olfactory Lifestyle categories while maintaining absolute brand prestige.

About the Role

Your mission is to act as the primary strategic liaison between Yibi and the most prestigious Italian luxury houses headquartered in Milan and Florence. You will lead negotiations to secure authorized licensing for \"Home Fragrance & Scented Decor\"—categories that allow Italian heritage brands to expand their presence into the lifestyle spaces of Chinese elite consumers. You will be responsible for pitching Yibi’s \"Zero-Risk Expansion\" model, blending Italian craftsmanship (Artigianato) with China’s digital-first market mastery.

Responsibilities

• Strategic Italian Brand Acquisition: Identify and initiate high-level dialogues with Licensing Directors and Heads of Beauty/Lifestyle at iconic Italian Maisons.
• Olfactory Lifestyle Pitching: Present business cases for translating a brand's \"Made in Italy\" identity into premium home fragrance collections (candles, diffusers, ambient scents) for the China market.
• HQ Relationship Management: Navigate the specific governance structures of Italian family-owned or conglomerate-owned Maisons, managing relationships across marketing, legal, and product development.
• Scent Economy Advocacy: Use localized data to demonstrate the potential of China's \"Scent Economy,\" specifically how Italian lifestyle aesthetics resonate with China’s Gen-Z and HNWI demographics.
• Omnichannel Strategy Execution: Articulate Yibi's ability to reach elite consumers via private banking ecosystems and premium digital storefronts with absolute control over price and brand image.

Qualifications

• Industry Experience: 10+ years in Luxury Beauty, Fragrance, or Lifestyle Licensing, with a strong background in the Italian luxury ecosystem (e.g., experience with L’Oréal Luxe Italia, Interparfums, or in-house at major Italian brands).
• Influential Network: An established, active network of senior decision-makers in Milanese and Florentine luxury headquarters.
• Strategic Acumen: Deep understanding of the Italian \"Dolce Vita\" lifestyle and the sensitivity required to propose brand extensions that enhance rather than dilute a Maison’s exclusivity.
• Cross-Cultural Mastery: Fluency in Italian and English; the ability to explain the scale and speed of China’s e-commerce to traditional Italian brand guardians.
• Negotiation Excellence: Proven track record of navigating complex royalty structures and legal frameworks common in Italian licensing.

The Yibi Value Proposition for Italian Brands

• Respect for Heritage: Yibi ensures that every product reflects the high standards of Italian design, while we handle the operational complexity in China.
• Zero-Risk Market Entry: Immediate access to China’s Tier 1-3 cities.
• Private Channel Access: Exclusive placement within China's private banking \"invisible\" elite retail network.