Sales Manager, Italy

Reach Surgical, a Genesis Medtech Company, is a leading minimally‑invasive surgical device manufacturer and supplier, committed to serving high‑quality products to healthcare practitioners and patients worldwide. We deliver advanced technology and cost‑effective minimally‑invasive surgical products to medical institutions and provide patients with reliable and economical treatment solutions.

We are looking for a high‑performing Sales Manager to spearhead regional sales management, drive business growth, and accelerate the expansion of Reach Surgical products for Italy.

As the Sales Manager, you will be responsible for the sales management of Reach Surgical products within the assigned geographic area and markets to achieve monthly, quarterly, and annual revenue targets. You will conduct market research including customers and competitors’ activities and formulate and execute market development strategies. In addition, you will develop and build long‑lasting relationships with stakeholders including distributors and healthcare professionals and obtain feedback on our products to internal stakeholders.

1. Development and Execution of Sales Plans

• Sales Strategy and Execution: Define clear and measurable sales goals, develop corresponding action plans, and execute them effectively to meet company objectives.
• Market Intelligence: Conduct detailed hospital and micro‑market analysis; maintain up‑to‑date market intelligence to understand industry trends and competitive landscapes.
• Competitive Strategy: Formulate and implement effective competitive strategies based on insights into market dynamics and competitor activities.
• Cross‑functional Collaboration: Support regional marketing activities, leverage internal and external resources efficiently, and enhance overall customer value.
• Decision‑Making: Maintain a deep understanding of regional market conditions; identify emerging opportunities and potential challenges to make informed and timely decisions.

2. KOL (Key Opinion Leader) Management

• Database Development: Establish and maintain a comprehensive overseas KOL information archive.
• Customer Insight: Analyze the potential and specific needs of KOLs to develop targeted engagement plans.
• Relationship Management: Strategically allocate resources to build, strengthen, and sustain long‑term cooperative relationships with KOLs.
• Distributor Development: Identify, evaluate, and onboard distributors that meet company criteria and strategic alignment.
• Performance Support & Training: Provide motivation, ongoing support, and training to ensure distributors adhere to company standards and deliver expected outcomes.
• Channel Optimization: Demonstrate strong communication and distributor management skills; conduct regular performance reviews and offer actionable feedback to maintain an effective and healthy distribution network.

• Bachelor’s degree or higher in Business Management, Marketing, Trade, Life Sciences, Clinical Sciences or a related field.
• Minimum 3 years of experience in international sales or business development, preferably in the minimally‑invasive surgical specialty or medical device industry.
• Proficiency in English is required.
• Strong sales and negotiation skills. Excellent communication and interpersonal skills with experience in cross‑cultural communication.