Commercial Trade Marketing Specialist

Requisition ID: 63530

Beko Europe is a leading home appliances business, dedicated to changing the lives of our customers through a wide range of innovative and sustainable household products and solutions. It was established in 2023 as a result of an agreement between Arçelik and Whirlpool, with Arçelik owning 75 percent of the company and Whirlpool owning 25 percent. It benefits from more than 60 years of leadership, innovation and expertise in the home appliance sector.

With more than 20,000 employees, Beko Europe has 69 subsidiaries and 11 production sites across Europe, which are located in Cassinetta, Melano, Comunanza, and Siena in Italy, Wroclaw, Radomsko, and Lodz in Poland, Poprad in Slovakia, Yate in the UK, and Ulmi and Gaesti in Romania, with a production capacity of approximately 24 million white goods products per year.

This role in summary

We are seeking a Commercial Trade Marketing Specialist to join our team in Milan. This role will be responsible for implementing and executing trade marketing plans ( pricing, canvass and promo plans, product distribution ) for the selected Trade Partners.

Moreover, the person is cooperating with the rest of the team, with the category team and the sales team to prepare and meet the Trade Partner and supporting the manager for the Marketing plan preparation and execution.

Your responsibilities will include

• Analyze sell in, sell out, display share, and promo activities
• Pricing analysis and definition
• Update constantly price conditions in SAP
• Regular reporting activity to monitor the business and propose improvement
• Relationship with trade, sales teams and the other functions
• Execute canvass and promo activities, monitoring the results
• Cooperate with the team to simplify and improve the daily activities

Minimum requirements

This role demands a highly versatile skill set – especially analytical skills and keen eye for detail for orchestrating promotional plans and engaging all key stakeholders within the commercial team to deliver their contribution completely and on time, to analyzing financial returns and providing insight and commentary on performance to internal and external stakeholders.

• University degree in Business Administration, Marketing, Economics, or related field
• 3/5 years of experience in Trade Marketing or similar roles
• Proven experience managing and executing pricing strategies that directly improve margins and commercial outcomes
• Analytical skills
• SAP knowledge
• Fluent in Italian and English
• Excel usage (DB Management, Vlookup, Pivot…)
• Ability to perform well under pressure in a deadline driven environment

Preferred skills and experiences

• High level of motivation
• Business Acumen
• Category & Product management experience
• Consumer / Shopper knowledge
• Marketing strategy and planning experience
• Commercial experience in large national accounts

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, sex, colour, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender identity and expression, marital status or political opinion.

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