Marketing Specialist (M/F/D)

ph3Marketing Specialist (M/F/D) /h3 h3Who we are /h3 pAt SCARPA, we are shaped by the mountains and help people prove that no place is too far away. /p pFor over 90 years, we have been designing and manufacturing high-performance footwear, combining craftsmanship and manufacturing expertise with continuous innovation to create reliable products built to last. /p pThe mountains guide the way we think and act: no shortcuts, no compromises. /p pWe believe in people, collaboration and continuous growth, building relationships and processes designed to stand the test of time. /p h3The role /h3 pFor our headquarters in Asolo, Italy, we are looking for a Marketing Specialist - Lifestyle to support the growth and development of the Alpitude category in international markets. /p pThe role will be responsible for planning, coordinating and executing the category marketing plan, translating SCARPA’s brand and category strategy into relevant and impactful consumer experiences. /p pActing as the main marketing point of contact for Alpitude, the Marketing Specialist will coordinate activities across events, PR, social media, content and influencer/ambassador activations, working closely with internal teams, external partners, subsidiaries and distributors. /p h3What you will do /h3 ul liPlan and coordinate the execution of the annual Alpitude marketing plan, in line with SCARPA’s overall brand and category strategy. /li liPlan and manage events and brand activations, from set-up and logistics to on-site execution and consumer experience. /li liSelect, brief and coordinate PR agencies and external partners supporting the category. /li liWork closely with the Digital team to develop and execute Alpitude social media activities. /li liCoordinate the production and delivery of category-related content, ensuring consistency across channels and markets. /li liIdentify and manage influencers, ambassadors and relevant talents, developing activations aligned with the category strategy. /li liCollaborate with SCARPA subsidiaries and distributors in key international markets to support local activation and category growth. /li liCoordinate multiple internal and external stakeholders, ensuring clear timelines, responsibilities and deliverables. /li liMonitor the execution and effectiveness of marketing activities, providing reporting, insights and feedback. /li liEnsure that all Alpitude marketing activities consistently reflect SCARPA’s brand guidelines, values, tone of voice and positioning. /li /ul h3Who we are looking for /h3 ul liA marketing professional with 3+ years of experience, preferably gained within lifestyle, outdoor, fashion, sports or consumer brands. /li liStrong understanding of marketing activation and multi-channel execution. /li liProven experience in managing events, content projects, PR agencies and/or influencer collaborations. /li liStrong project management and organizational skills, with the ability to manage multiple projects and deadlines simultaneously. /li liAbility to work cross-functionally and effectively coordinate internal teams, agencies and external partners. /li liGood understanding of social media, content creation and digital marketing. /li liStrong communication and relationship-management skills. /li liA proactive, hands-on and collaborative approach, with a strong focus on execution and results. /li liFluent English, both written and spoken. /li liWillingness to travel internationally for events and market activities. /li liA strong affinity with the outdoor world and genuine alignment with SCARPA’s values and brand culture. /li /ul h3Requirements /h3 ul liDegree in Marketing, Communication, Business or related fields. /li liFluent English, written and spoken. /li liWillingness to travel internationally for events and market activities. /li /ul h3Nice to have /h3 ul liPrevious experience in the outdoor, mountain, lifestyle or sports industry. /li liExperience working with international markets, subsidiaries and distributors. /li liAn existing network of PR agencies, influencers, ambassadors or creative partners. /li liExperience working with premium or highly authentic brands. /li liKnowledge of consumer trends and culture within the outdoor and lifestyle market. /li /ul h3Why SCARPA /h3 ul liOpportunities for professional growth and continuous learning. /li liThe opportunity to contribute directly to the development of an international category and brand. /li liAn inclusive culture based on collaboration, respect, trust and a strong sense of belonging. /li liWork-life balance, with flexible working hours and the possibility of hybrid working. /li liWelfare and corporate benefits, including employee discounts. /li liMeal vouchers. /li /ul h3Gross Annual Salary /h3 ul liThe position is classified at Level 5 under the Italian Footwear Industry Collective Labour Agreement (CCNL Calzature e Industria), with an indicative gross annual salary range of b€30,000 to €40,000 /b, depending on the candidate’s experience and skills. /li /ul pAt SCARPA, we believe that diversity of thought is a value and that authentic relationships are a source of strength. /p pThis position is open to candidates of any gender, age or nationality, in accordance with applicable legislation. Our selection process is based on objective, transparent and gender-neutral criteria, with no discrimination based on factors not relevant to the role. /p /p #J-18808-Ljbffr