Digital Marketing Specialist

ppNABA is currently seeking motivated individuals for the role of Digital Marketing Specialist. Reporting directly to the Digital Marketing Acquisition Performance Manager, the specialist will support the execution, optimization, and continuous improvement of NABA's digital acquisition activities across international markets. /ph3Responsibilities /h3ulliExecute and optimize paid acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and other relevant digital platforms. /liliManage campaign implementation, audience creation, creative uploads, tracking validation, and quality assurance. /liliMonitor campaign performance, budgets, funnel KPIs, and business metrics, translating performance data into actionable insights to improve acquisition efficiency, lead quality, and overall campaign effectiveness. /liliSupport the execution of A/B tests across campaigns, audiences, creatives, and landing pages. /liliPrepare recurring performance reports and dashboards using GA4, Looker Studio, and other analytics tools. /liliCollaborate cross‑functionally with CRM, Enrollment, Content, and SEO Tech teams to support integrated acquisition initiatives and improve the prospective student journey. /liliCoordinate operational activities with external media agencies, ensuring timely execution and quality standards. /liliSupport the implementation of tracking solutions, conversion measurement, and attribution models, ensuring data quality across digital platforms. /liliSupport email marketing (DEM) activities by creating email templates using marketing automation platforms, with basic HTML customization when required. /liliCreate, publish, and optimize landing pages and web content using CMS platforms, ensuring alignment with campaign objectives, brand guidelines, and conversion best practices. /liliDrive Conversion Rate Optimization (CRO) initiatives across landing pages and acquisition funnels through experimentation and data‑driven optimization. /liliContinuously explore new digital advertising features, AI‑powered tools, and industry best practices to improve campaign performance and operations. /li /ulh3Required Qualifications /h3ulliBachelor's degree in Marketing, Business Administration, Digital Communication, or a related field. /lili3–5 years of experience in Digital Marketing, Performance Marketing, or Paid Media. /liliHands‑on experience managing Google Ads, Meta Ads, and TikTok Ads campaigns. /liliGood understanding of digital acquisition, lead generation, and conversion optimization principles. /liliExperience using GA4, Google Tag Manager, and Looker Studio (or equivalent analytics and reporting tools). /liliFamiliarity with CRM platforms, marketing automation tools, and attribution models. /liliExperience creating and managing landing pages and web content through CMS platforms. /liliStrong analytical mindset with the ability to translate performance data into actionable optimization opportunities. /liliProfessional proficiency in English (minimum B2). /li /ulh3Preferred Qualifications /h3ulliExperience within Higher Education, Education Services, or other lead generation‑driven industries. /liliExperience managing campaigns across multiple international markets. /liliFamiliarity with LinkedIn Ads, TikTok Ads, and Demand Gen campaigns. /liliExperience using AI‑powered tools (e.g., ChatGPT, Claude, or Gemini) to improve productivity, reporting, or campaign optimization. /liliBasic understanding of CRO, landing page optimization, and experimentation. /liliFamiliarity with SEO, GEO, and AEO principles. /liliGoogle Ads and/or Meta certifications. /li /ulh3Soft Skills /h3ulliStrong execution mindset with excellent attention to detail. /liliAnalytical and data‑driven approach to problem solving. /liliCuriosity and willingness to continuously learn new technologies and digital marketing trends. /liliProactive, organized, and accountable way of working. /liliAbility to prioritize tasks and manage multiple activities effectively. /liliCollaborative mindset with excellent communication and cross‑functional collaboration skills. /li /ulh3What We Offer /h3ulliThe opportunity to work in a stimulating, international, and multicultural environment. /liliA dynamic, collaborative, and supportive team culture. /liliFlexible smart working arrangements. /liliA 38‑hour working week. /liliMeal vouchers (€8 per working day) for employees working at least 4 hours on‑site. /liliLearning and development opportunities, including unlimited access to LinkedIn Learning and free English language courses with native‑speaking teachers. /liliAccess to a confidential Employee Psychological Support Service. /liliAdditional benefits, including access to the company welfare programme, in accordance with company policies and annual eligibility criteria. /liliExclusive discounts on courses and educational programmes offered by the Academy. /li /ulh3Work Location and Compensation /h3pWork location: Milan /ppFull time /ppCompensation: €26.000 – €28.000 /ph3Legal Notice /h3pPlease send your application and authorize the treatment of personal data in compliance with the GDPR 679/16. According to the GDPR 679/16 we inform you that the treatment of Personal Data contained in your resume will respect the principles of legality, fairness, and transparency and protection of your privacy and your rights. We only use the personal data we collect for the recruiting activities, such as your name, surname, address, email address, educational and employment background and job qualifications. /p /p #J-18808-Ljbffr