Market Funnel Performance Manager

Stellantis is a leading global mobility player guided by a clear mission: to provide freedom of movement for all through distinctive, appealing, affordable and sustainable mobility solutions. Our Company's strength lies in the breadth of our iconic brand portfolio, the diversity and passion of our 300,000 people, and our deep roots in the communities in which we operate.

We are looking for a Market Funnel Performance Manager

The Market Funnel Performance Manager owns full funnel performance across the market and ensures strong coordination between Regional standards and market-specific needs. The role activates Regional methodologies, dashboards, and KPIs, while adapting execution to local consumer behavior, channel realities, and business dynamics. They ensure performance decisions in the market are data-led, using Regional reporting as the main framework, enriched with contextual local insights. The role also contributes market learnings to shape Regional playbooks, benchmarks, and future guidelines.

Key Responsibilities 1. Full-Funnel Ownership for the Market • Lead market performance across all funnel stages: Awareness → Consideration → Intent → Conversion → Loyalty. • Translate Regional frameworks into market-relevant strategies. • Prioritize performance drivers based on market insights, competitive landscape, and funnel diagnostics.

2. Alignment with Regional Standards & Tools • Implement Regional KPI definitions, methodologies, dashboards, and governance. • Ensure the market applies Regional test frameworks, measurement standards, and reporting cycles. • Collaborate with Regional teams on evolving benchmarks, target setting, and methodology updates.

3. Market Insight Contribution to Regional Teams • Provide structured market insights, performance drivers, test learnings, and business context. • Highlight market-specific nuances affecting funnel KPIs and optimization strategy. • Shape future Regional guidelines with feedback from local execution.

4. Funnel Optimization & Cross-Functional Leadership • Lead funnel diagnostics and improvement plans across media, LFAs, CRM, market, and brand teams. • Partner with agencies to optimize creative, audiences, journeys, and conversion flows. • Drive A/B testing aligned with Regional protocols, customized to local channels.

5. Business Governance & Reporting • Ensure Regional dashboards are used as the source of truth for market business reviews. • Support leadership decision-making with KPI interpretation and local performance context. • Prepare market-level insights for weekly, monthly and quarterly performance reviews.

6. Budget Management & Forecasting • Apply Regional forecasting media models, enriched with local market indicators. • Monitor spend efficiency and recommend budget reallocations across funnel stages. • Drive conversion efficiency improvements.

Key Funnel KPIs (Aligned with Regional definitions, applied within market context) • Awareness: Reach, CPR, traffic quality • Consideration: CTR, engagement, lead volume, CPL • Intent & Conversion: Lead-to-sale conversion, CPA • Retention: Loyalty rate, CRM lifecycle KPIs • Efficiency: budget allocation efficiency • Forecasting: Demand/lead/sales forecast accuracy

Skills & Competencies • Strong analytical and strategic thinking • Expertise in funnel performance, digital marketing, and media optimization • Ability to translate data into actionable business insights • Stakeholder management across market and Regional teams • Proficiency with analytics tools (GA4, Power BI/Tableau, CRM & media platforms) • Strong communication and decision enablement skills

Experience • 6–10+ years in performance marketing, digital analytics, or growth roles • Proven experience managing full-funnel KPIs • Experience working within cross-market or Regional frameworks • Leadership experience with agencies and cross-functional teams

At Stellantis, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability. Diverse teams, will allow us to better meet the evolving needs of our customers and care for our future. By submitting your application, you are accepting our privacy notice: