Assistant Brand and Retail Activation TLP and Home Italy (m/f/d)

Assistant Brand and Retail Activation TLP and Home Italy (m/f/d)

Italy / Vicenza

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your seat to fill:

• Act as the product expert and brand ambassador within the regional marketing team for the categories of strollers, home, and carriers, with strong product and market knowledge
• Plan and execute effective retail store visits within your assigned area, aligned with business opportunities, product launches, and Sales and Marketing objectives
• Be based in Vicenza at the CYBEX Italy office, with approximately 70% travel across Italy (North to South) and 30% office-based work
• Deliver structured product, sales, and technical training during store visits to enhance retail staff knowledge, confidence, and sales performance
• Ensure premium in-store presentation, including visual merchandising and point-of-sale (POS) materials, in line with global brand guidelines; implement and maintain
• CYBEX exhibitions, ensuring high standards of cleanliness and presentation
• Plan and execute impactful retail activations for assigned product categories; proactively support sell-out growth through in-store activities, events, and technical sales suppor
• Maintain a strong presence in key retail locations, including availability to work up to two Saturdays per month (with time off in lieu), supporting sales and enhancing the customer experience
• Support retail partners in developing and improving their social media content, including content creation and on-camera participation where required
• Represent the brand at trade fairs, retail events, PR events, and activation initiatives, strengthening brand visibility and external partnerships
• Provide commercial support by developing clear and effective materials and tools to support sales teams and retail partners in driving sell-out
• Monitor competitor activities and market trends, delivering structured insights and actionable reporting to headquarters

Your stroll to CYBEX: 

• Relevant professional experience in field sales, retail, or category management, ideally within premium or consumer goods industries
• Experience in marketing or social media is considered an advantage
• Willingness to travel extensively (approximately 70% of working time) and work up to two Saturdays per month
• Curious, dynamic, and team-oriented, with a strong interest in visiting stores, engaging with retail teams, observing, learning, and adding value
• Results-driven and proactive, with a mindset focused on improving retail performance and supporting sell-out, while understanding the indirect impact on sales and brand awareness
  Creative and hands-on, with the ability to produce high-quality visual content (photos, videos, reels) and support in-store execution when needed
• Empathetic and diplomatic, with strong relationship-building skills and a consistent, solution-oriented approach to supporting retail partners
• Confident in delivering product demonstrations and comfortable appearing on camera for social media content
• Well-organized yet adaptable, capable of planning effectively while remaining flexible in a fast-paced, changing environment
• Professional proficiency in Italian and English, both spoken and written

CYBEX operates globally and has employees from copious nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. You’ll have the chance to develop your personal profile in an international environment. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. At CYBEX, we place great importance on our values: Imagination, Belief, Passion, Strength, Respect, and Love. These values shape our company culture and drive us to develop innovative solutions and achieve exceptional results.