Digital Advertising Specialist | Meta ads & Google ads

Location: Milan (on-site)

Contract: P.IVA / Independent Consultant

Who we are

PVJets is a leading company in the private aviation sector, specializing exclusively in private jet charter services for HNWI clients, family offices and international corporations.

With more than 10 years of experience and a consolidated reputation within the European Business Aviation Association and the National Business Aviation Association, we manage over 1,000 charter flights per year across more than 80 countries, delivering 24/7 operational excellence and premium service standards.

With operational offices in Milan we are currently operating internationally and are looking for an Ads Specialist with strong technical expertise in performance marketing, capable of managing and optimizing paid media campaigns and working closely with our internal marketing team.

This role requires a highly analytical and technical profile, focused on data, conversions, and performance.

The position is office-based in Milan, working directly with the marketing team and management.

The Role

The Ads Specialist will be responsible for managing, optimizing and scaling paid media campaigns, with a primary focus on Google Ads and Meta Ads.

The role requires a professional capable of analyzing competitors, identifying high-performing keywords, optimizing pay-per-click campaigns, and improving conversion performance across the entire marketing funnel.

The candidate will work closely with the Marketing Manager, developers and the internal marketing team to continuously improve campaign results and lead generation performance.

Key Responsibilities

• Management and optimization of Google Ads campaigns (Search, Performance Max, Display and YouTube)

• Management and optimization of Meta Ads campaigns (lead generation, conversion campaigns and retargeting)

• Advanced keyword research and search intent analysis to improve campaign performance

• Competitor analysis to identify opportunities and optimize bidding strategies

• Continuous optimization of PPC campaigns to maximize conversion rate and reduce acquisition cost

• Monitoring and improvement of KPIs such as CPL, CPA, CTR, ROAS and conversion rate

• Structuring and optimizing acquisition funnels and remarketing strategies

• Implementation and monitoring of tracking systems (GA4, Tag Manager, Pixels, Conversion API)

• A/B testing of creatives, copy, audiences and landing pages

• Collaboration with the internal marketing team to improve landing page performance and campaign results

• Preparation of periodic performance reports and data-driven optimization strategies

Candidate Profile

We are looking for a technical Ads specialist, not a generic marketing profile.

The ideal candidate has strong experience in pay-per-click advertising, keyword strategy, conversion optimization and performance analysis.

The role requires a professional capable of working directly on campaigns, analyzing data and continuously improving acquisition performance.

Requirements

• Strong experience managing Google Ads campaigns (Search and Performance Max in particular)

• Strong experience managing Meta Ads campaigns

• Advanced knowledge of keyword research and PPC optimization strategies

• Experience analyzing competitors and search market dynamics

• Strong understanding of marketing funnels and lead generation strategies

• Experience monitoring KPIs such as CPL, CPA, ROAS, CTR and conversion rate

• Experience with tracking tools such as Google Analytics 4, Tag Manager and conversion tracking systems

• Strong analytical and data-driven mindset

• Ability to work closely with developers and marketing teams

• Good command of English

Preferred Qualifications

• Experience working in performance-driven environments

• Experience in lead generation or high-value service industries

• Familiarity with CRM and marketing automation tools

• Experience improving conversion performance of landing pages

Work Environment

• Position based in Milan office, working with the internal marketing team

• Strategic role with direct impact on company growth

• Dynamic international environment focused on performance and results

Application

Please send:

• Updated CV

• Examples of campaigns managed or performance results achieved

Email: