Digital Consultant - Biddable Specialist

dentsu is a global company in media, customer experience management, and creative, helping brands drive transformation and sustainable growth. With more than 68,000 employees across 120+ countries, dentsu partners with some of the world's most innovative brands to design and deliver meaningful experiences across media, content, and commerce. At dentsu, you'll join a modern and forward-thinking environment where creativity, data, and technology align — giving you the opportunity to make an impact for brands, people, and society while growing your career.

About the Role

As a Digital Consultant, you will help clients reach their business goals by managing digital performance strategy and execution across key channels. The team delivers effective performance marketing initiatives, and this role will own campaign planning, execution, optimisation, and reporting while acting as a key digital point of contact for clients. This is a hybrid position.

Job Description

Key Responsibilities

• Manage the planning and execution of paid search (e.g., Google Ads, Bing), paid social (e.g., Meta, TikTok, LinkedIn), and display performance campaigns (e.g., networks, affiliation, DEM, retargeting), ensuring effective time and project management throughout all phases.
• Strong data interpretation skills to supervise programmatic strategies and generate actionable insights for performance reporting.
• Oversee end-to-end campaign processes: brief analysis, strategy definition, media budget allocation, vendor negotiation, media planning, booking, creative delivery, account setup, keyword and copy creation, daily optimization, and reporting—while coordinating effectively with internal teams throughout delivery.
• Maintain a strong focus on client KPIs, proactively identifying opportunities to meet and exceed targets, even under pressure and tight deadlines.
• Act as one of the digital focal points for clients on all digital marketing activities and trends, demonstrating excellent verbal and written communication skills.
• Ensure best practices and drive innovation across all digital initiatives by identifying improvement opportunities and contributing constructively across the team.
• Work with the digital manager in coordinating and motivating the team, fostering an effective and positive work environment.
• Build strong relationships across Client Management and cross-channel teams, ensuring seamless communication and alignment.

Requirements

• Bachelor’s degree or Master’s degree in Communication or similar fields.
• 2+ years of experience in managing digital advertising campaigns, with the ability to work with limited supervision and deliver high-quality results.
• Proficient in search and social advertising platforms (Google Ads, Bing, Meta, TikTok, LinkedIn).
• Expertise in DSPs such as DV360 and Adform is a plus.
• Solid knowledge of display performance media vendors and technologies.
• Proficient in Microsoft Office, especially Excel, PowerPoint, Word, and Outlook.
• Knowledge of conversion rate optimization techniques and familiarity with Ad Serving and Analytics tools.
• Strong data interpretation skills and financial acumen, with the ability to plan work clearly, prioritize tasks, and execute against agreed goals.
• Good command of English, both written and spoken.
• Ability to provide excellent customer service, balancing multiple priorities while maintaining a high standard of professionalism.
• Proficient in campaign financial reporting in AdBox/NetBox.

Pay Range

In line with the European Pay Transparency Directive, we are sharing the pay range for this role. The final offer will be determined based on relevant skills, competencies, experience, and internal equity. Salary range: €28,000 - €35,000 CCNL Commercio – 2nd Level or 3rd Level

These are some of the things we offer:

• Hybrid Working: enjoy the flexibility of working remotely up to two days per week. Additional flexibility may be available for parents of children under four years old, helping them better balance family and professional commitments.
• Health and Wellness: yoga & pilates sessions, volunteer days, the opportunity to work from abroad for up to 20 days per year, health insurance.
• Company Perks: large and comfortable spaces to relax, free coffee until 11 a.m., dentsu bistrot, Benefit Hub, and our Dog Policy – your pet is welcome!
• Compensation & Benefits: meal vouchers (Ticket Restaurant) and a comprehensive welfare program.
• Professional Growth: dentsu University, with access to ongoing training and development opportunities to enhance your skills and advance your career.

Working with us Joining dentsu international, you'll join a team of 70,000 people. It's an opportunity to produce career-defining work. Along the way, you'll team up with inspiring colleagues and encounter a richness of clients, cultures and experiences. We offer exciting projects, memorable experiences and opportunities to shape your future.

Inclusion & Diversity

We're proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won't define people by their race, gender, sexual orientation, age or disability. Different perspectives are what make us great, and we want everyone to bring their full self to work and create something amazing. That's what we care about. So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone. We're looking for people who ask thoughtful questions, question assumptions, and are ready to grow and make a difference.

Location: Milan

Brand: Iprospect
Time Type: Full time
Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet.

Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.