Senior Manager, Content Systems & Innovation

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Content Systems & Innovation based in Italy. This role will shape the systems and workflows that enable content to be created, structured, reused, optimized, and distributed at scale. You’ll lead the development of a structured-content ecosystem designed to support multiple audiences, products, platforms, and digital experiences. A key focus will be building scalable content models, schemas, taxonomies, metadata, and governance within a modern CMS. You’ll also identify opportunities to use AI, automation, and emerging technologies to improve content operations and audience experiences. Working across Editorial, Product, Technology, Analytics, Clinical, and Revenue teams, you’ll turn complex challenges into practical, scalable solutions. Your work will help enable personalization, content reuse, digital tools, AI-driven experiences, and more efficient content workflows. This is a strategic, highly collaborative opportunity for a content-systems leader with a strong product mindset and a passion for innovation. Accountabilities - Define and help implement a structured and modular content strategy, including content models, schemas, taxonomy, metadata, tagging, and governance. - Lead the development of reusable content structures that can support websites, newsletters, tools, personalized experiences, user journeys, social platforms, multimedia, and future products. - Develop structured models for high-value healthcare information, including conditions, treatments, drugs, symptoms, side effects, FAQs, clinical information, and journey-based guidance. - Create tools, templates, frameworks, and repeatable workflows that improve content planning, production, structuring, updating, optimization, and distribution. - Identify workflow friction, duplication, and inefficiencies and develop scalable solutions to address them. - Evaluate and implement technologies that improve content operations, reuse, personalization, quality, and performance.

- Identify and implement opportunities for AI and automation across content tagging, transformation, updating, optimization, quality control, reuse, and distribution. - Design workflows that balance automation with appropriate editorial, clinical, and governance oversight. - Test emerging technologies and assess their potential operational and audience value. - Partner with Product and Technology to connect structured content with personalization, digital tools, user journeys, and next-best-action experiences. - Establish content-system standards, documentation, governance processes, and quality controls. - Translate editorial and audience needs into clear system and workflow requirements and help prioritize investments based on audience value, operational impact, scalability, and business opportunity. - Establish measurement and feedback loops to assess the effectiveness of new tools, workflows, and content systems. - Build organizational understanding of structured content and its role in discovery, personalization, efficiency, and growth. Requirements - 7+ years of experience in content strategy, content systems, content operations, digital product, content design, or a related discipline. - Hands-on experience developing or operating structured and modular content systems within a modern CMS; experience with Contentful is strongly preferred. - Strong knowledge of content modeling, taxonomy, metadata, tagging, governance, and reusable content frameworks. - Experience creating scalable tools, templates, workflows, and operational frameworks. - Demonstrated ability to identify complex content or operational challenges and develop practical, innovative solutions. - Experience applying AI, automation, or emerging technologies to content workflows and operations.