App Analytics Lead

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.

JOB PURPOSE

For the Digital Team based in Milan HQ, we are looking for the App Analytics Lead, who will be responsible for the mobile apps performance analytics across B2C and B2B Group App Ecosystem, driving insight generation to optimize engagement, retention, and business impact. We offer a stimulating work environment, with multiple innovative projects and a network of colleagues with different skill sets and backgrounds (UX designer, Product Owners, Data Analysts, E-commerce, Media).

RESPONSIBILITIES

• Own and lead app performance measurement for B2C and B2B mobile experiences, ensuring clarity, consistency, and business relevance of KPIs
• Design, maintain, and evolve dashboards and reporting frameworks to monitor acquisition, engagement, retention, and conversion performance
• Conduct deep-dive analyses to identify behavioral patterns, performance drivers, and optimization opportunities across different user segments
• Partner with Product, UX, Marketing, CRM, and Tech teams to translate data into actionable recommendations
• Lead and support A/B testing and experimentation strategies to improve user experience and business outcomes
• Ensure best-in-class implementation and governance of mobile analytics tools (e.g. SDKs, event tracking, attribution)
• Define and promote analytics best practices across teams, fostering a strong data-driven culture
• Act as a trusted analytics partner for stakeholders, adapting insights and storytelling to both B2C and B2B audiences

KNOWLEDGE AND SKILLS

• 6+ Proven experience in mobile app analytics, with hands-on expertise in industry-standard tools (e.g. Firebase, Adobe Analytics, Adjust, AppsFlyer, Amplitude or similar)
• Strong background in KPI definition, performance monitoring, and insight generation
• Solid experience with dashboarding and data visualization tools (e.g. Power BI, Looker, Tableau, QlikSense)
• Demonstrated ability to work across both B2C and B2B business models, understanding their different funnels, user behaviors, and success metrics
• Experience with experimentation frameworks and A/B testing methodologies
• Strong analytical mindset combined with the ability to clearly communicate insights to non-technical stakeholders.
• Ability to work in a fast-paced, international environment and manage multiple projects simultaneously.
• Highly proficient in spoken and written English and Italian

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.

Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.